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Vitality Health & Wellness Chiropractic – May 2021 Monthly Report

Jun 9, 2021

Manager

The results from April are generally positive, and see some welcome recovery for the website. We saw a rebound in site traffic, with a 6.5% increase in user visits, of which half were from organic (SEO) searches. There is some concern with the overall trend, which dipped over the month, but the upward course in the last week is promising. In more positive news, the average SEO rank of the site rose by 1.2%, and we sustained the rankings for 14 keywords in the top 3 spots of search results. We did lose 1 keyword from its #1 ranking, however. There are a further 9 keywords in the top 4 to 10 spots as well. As we were again unable to login to the website to implement on-page optimisations, we will continue with off-page strategies to better establish keyword performance and continue to improve site traffic.

SEO Analysis

  • 14 keywords ranking in top 1-3 (first page) results
  • 9 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘chiropractor south yarra’ ranking in 4th position (first page)
  • Keyword ‘sciatica treatment south yarra’ ranking in 5th position (first page)
  • Keyword ‘neck pain treatment south yarra’ ranking in 1st position (first page)
  • Keyword ‘chiropractor windsor’ ranking in 22nd position (third page)
  • Keyword ‘posture correction Melbourne’ ranking in 7th position (first page)
  • Through the month of June, our focus will continue on our off-page strategies to secure more location relevance and authority with Google.

    • Vitality Health & Wellness Chiropractic – April 2021 Monthly Report

    May 10, 2021

    Manager

    After March’s positive results, April saw some highs and lows with some setbacks in the website’s performance. We experienced a 22.4% dip in user visits, and the overall trend was lower, with spikes in activity. The month did start and end strongly, however, which is promising for the month of May! Through the month we have been able to maintain the rankings for 14 keywords in the top 3 spots on the first page of results, with 6 of these keywords actually securing the #1 position. There are a further 9 keywords in the top 4 to 10 spots (first page). It should be noted that we were unable to access the website to continue our on-page optimisations, but in the meantime have shifted our focus to the off-page strategies to recover traffic and SEO rankings. We particularly want to focus on the ‘chiropractor windsor’ target keyword to take advantage of its monthly search volume and drive an increase in traffic to the site.

    SEO Analysis

  • 16 keywords ranking in top 1-3 (first page) results
  • 10 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘chiropractor south yarra’ ranking in 4th position (first page)
  • Keyword ‘sciatica treatment south yarra’ ranking in 6th position (first page)
  • Keyword ‘neck pain treatment south yarra’ ranking in 1st position (first page)
  • Keyword ‘chiropractor windsor’ ranking in 25th position (third page)
  • Keyword ‘posture correction Melbourne’ ranking in 7th position (first page)
  • Through the month of May, our focus will be shifted to our off-page strategies as we have been unable to login to the website to investigate the further on-page optimisations for the campaign. We will continue with our off-page to secure more location relevance and authority with Google, particularly for the keyword ‘chiropractor windsor’ as the search volume for this keyword will lead to a solid increase in website traffic once ranked on the first page of results.