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Vitality Health & Wellness Chiropractic – January 2021 Monthly Report

Feb 5, 2021

Manager

The website saw a welcome recovery in website traffic, with a 19.1% increase after December’s downward trajectory. The overall trend fluctuated heavily, but there was a marked increase in site visits towards the end of the month, which is promising! Approximately half of tracked users arrive through organic (SEO) channels, with 126 in total, 113 of whom were new. Average session duration has decreased, though, while page load time has increased. For SEO performance, there has been a marginal dip in the website’s average ranking by 3.7%. Keyword performance is mostly stable – there are 22 keywords in the top 3 search results, with 8 in the #1 position. Then there are a further 15 in the top 4 to 10 spots, which is favourable. This February, we will continue with off-page optimisations to boost the ranking of the ‘chiropractor windsor’ and other locations surrounding South Yarra to take advantage of the monthly search volume of these keywords.

SEO Analysis

  • 22 keywords ranking in top 1-3 (first page) results
  • 15 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘chiropractor south yarra’ ranking in 1st position (first page)
  • Keyword ‘sciatica treatment south yarra’ ranking in 4th position (first page)
  • Keyword ‘neck pain treatment south yarra’ ranking in 1st position (first page)
  • Keyword ‘chiropractor windsor’ ranking in 30th position (third page)
  • Keyword ‘posture correction Melbourne’ ranking in 11th position (second page)
  • Through February we will continue to utilise the off-page strategy to see the ranking for the keyword ‘chiropractor windsor’ move closer to the first page of results as there is significant search volume for the keyword each month