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Vitality Health & Wellness Chiropractic – November 2020 Monthly Report

Dec 7, 2020

Manager

November saw a continued dip in website performance, with another 5.6% decrease in users to the site. There has been a marginal increase in users arriving from organic (SEO) channels, however, which is something to build on in the coming months. SEO rankings, however, has also seen a slight dip. While the average rank of the page has again risen (up 6.8%), two keywords have dropped from the top 3 spots since last month, and there are five fewer keywords in the first page of search results. One keyword has also dropped from the #1 spot. For December, we will be using off-page strategies to hopefully recover user visits to the site, and boost keyword rankings; in particular, we’d like to move the target keyword ‘chiropractor windsor’ back to the first page of search results for the new year.

SEO Analysis

  • 25 keywords ranking in top 1-3 (first page) results
  • 15 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘chiropractor south yarra’ ranking in 1st position (first page)
  • Keyword ‘sciatica treatment south yarra’ ranking in 4th position (first page)
  • Keyword ‘neck pain treatment south yarra’ ranking in 1st position (first page)
  • Keyword ‘chiropractor windsor’ ranking in 24th position (third page)
  • Keyword ‘posture correction melbourne’ ranking in 9th position (first page)
  • Off-page strategy will be utilised through December to see ranking for the keyword ‘sciatica treatment south yarra’ moves closer to the top 1 position of Google’s results

    • Vitality Health & Wellness Chiropractic – October 2020 Monthly Report

    Nov 6, 2020

    Manager

    October has been mixed in terms of website performance, with a dip in website traffic following September’s upward trend. There has been a 20.4% decrease in users, although the number of users arriving through organic (SEO) searches has held steady. This reflects the performance of the SEO campaign, where both the average rank of the page and the keywords have seen improvement. There are 27 keywords in the top 3 results on the search page, with a further 18 keywords ranking in the top 4 to 10. 13 target keywords now hold the number 1 spot in searches which has been very positive to see! User traffic was also trending upwards towards the end of the month, which is promising. For November, we will use off-page optimisations to raise the target keyword ‘chiropractor windsor’ back to the first page of search results, and recover website traffic.

    SEO Analysis

  • 27 keywords ranking in top 1-3 (first page) results
  • 18 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘chiropractor south yarra’ ranking in 1st position (first page)
  • Keyword ‘sciatica treatment south yarra’ ranking in 5th position (first page)
  • Keyword ‘neck pain treatment south yarra’ ranking in 1st position (first page)
  • Keyword ‘chiropractor windsor’ ranking in 25th position (third page)
  • Keyword ‘posture correction melbourne’ ranking in 10th position (first page)
  • Off-page strategy will be utilised through November to see ranking for the keyword ‘chiropractor windsor’ move back to the first page of Google’s results