Vitality Health & Wellness Chiropractic – August 2020 Monthly Report
Manager
The month of August has produced some varied results for the SEO campaign. We have had another decrease in overall website traffic, this month amounting to a significant 31% decline, however only a portion of this dip came from the organic (SEO) channel. We are continuing to focus on the SEO rankings to ensure the site is in a strong position once restrictions are lifted in the city, however it looks like the dip in website traffic may be due to these resutrctions at this point. Our organic (SEO) channel has seen a dip in website users from 120 users through July to 98 users through August. In overall keyword rankings, we see a considerable dip brought about by a decrease in the number of keywords ranking both in the top 3 and top 4 to 10 positions of Google search results. Majority of our focus keywords are secure within the top 3 positions. However, it is still a loss to have dropped from the top 1 position to the 3rd position for keyword ‘sciatica treatment south yarra’. We aim to recover the keyword rankings for the coming month of September by utilising on-page optimisations.
SEO Analysis
Vitality Health & Wellness Chiropractic – July 2020 Monthly Report
Manager
We are pleased to report that the results for the month of July consist of massive wins in our keyword rankings! There has been a dip in website traffic by a small margin of 3.5%, along with a drop in users coming in from the organic channel from 138 last month to 120 site visitors this July. Despite the dips in traffic, our SEO rankings have remained stable and relatively strong. This is further exhibited in the increases in our number of keywords both in the top 3 positions as well as the top 4 to 10 positions of Google search results. We’re also thrilled to see that we have been able to remain in the top 1 position for all of our targeted keywords for the month! We plan to expand our growth for August by focusing on other targeted keywords using on-page optimisations. Through this plan, we hope to position the rankings in effective spots to ensure some growth once the new COVID-19 restrictions have been eased.