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Viva Travel – July 2021 Monthly Report

Aug 6, 2021

Manager

It has been an eventful month for the Google Ads and Facebook Ads campaign this July. To start, even though it has been exciting to see a boost in traffic due to a lower CPC in the Google Ads campaign, we were unfortunately unable to accurately measure the performance of the campaign this July due to an error in conversion tracking. We aim to resolve this issue in the coming month of August as well as performing a number of optimisations to drive up both the CTR and the number of conversions. For the Facebook Ads retargeting campaign, we note multiple wins especially in post engagement and campaign traffic. We aim to see further growth for the coming month of August by optimising the retargeting campaigns to improve the CTR and see more traffic coming back to the site.

Google Ads Analysis

  • 537 Clicks
  • 6.0% CTR
  • 0 Conversions
  • $0.76 Avg. CPC
  • July has seen a steady month of results for the Google Ads campaign.
  • We were successful in seeing a lower cost per conversion that resulted in an increase in overall traffic which has been a fantastic win.
  • However, we have noted an issue in tracking the number of conversions generated from the campaign.
  • With that being said, the plan for the coming month is to resolve the conversion tracking issue to ensure all leads are tracked from the campaign. We will also continue optimising the campaign to drive an increase in the CTR which will further push the campaign to see an increase in traffic and in turn, drive more conversions.

    • Facebook Ads Analysis

  • 772 Clicks
  • 4.6% CTR
  • 444 Post Engagement
  • July has been a great month for the Facebook retargeting campaign. We noted an increase in the number of traffic which is pleasing to see. We also saw an increase in the number of post engagements by 224.1% – a great win!
  • However, we have noted that the Avg. cost per click increased slightly, however this is not a number we are concerned about at this stage due to how minor the increase was.
  • The plan for the month of August is to continue optimising the retargeting campaigns to repeat if not improve the campaign’s performance through August.

    • Viva Travel – June 2021 Monthly Report

    Jul 7, 2021

    Manager

    It has been a solid starting point for the Google Ads campaign this month of June. Upon launching the campaign, there has been a 248% increase in overall website traffic, the majority of which was brought in by the CPC channel. The solid and stable trend in traffic shows potential for an equally strong month this coming July. It has been impressive to see a 7.1% click through rate as well as 4 conversions in the first month. Our strategy for the month of July is to optimise the keywords and ad copies to drive more conversions through the month.

    Google Ads Analysis

  • 480 Clicks
  • 7.1% CTR
  • 4 Conversions
  • $100 Cost/Conversion
  • June has been a pleasing month of results for the Google Ads campaign as we have noted some fantastic stats across traffic and the CTR.
  • We also managed to achieve 4 conversions for the first month and the campaign and we are very well positioned in terms of CPC at only $0.8 per click!
  • However, we have noted some room for improvements as the conversions fall off towards the latter part of the month and we would like to see more consistency in terms of the number of conversions achieved on a weekly basis.
  • With that being said, the plan for the coming month is to optimise the non-performing keywords and ad copies and also utilise an adjusted bidding strategy to see a further increase in the CTR and number of conversions achieved each week.