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Viva Travel – July 2021 Monthly Report

by | Aug 6, 2021 | Viva Travel | 0 comments

Manager

It has been an eventful month for the Google Ads and Facebook Ads campaign this July. To start, even though it has been exciting to see a boost in traffic due to a lower CPC in the Google Ads campaign, we were unfortunately unable to accurately measure the performance of the campaign this July due to an error in conversion tracking. We aim to resolve this issue in the coming month of August as well as performing a number of optimisations to drive up both the CTR and the number of conversions. For the Facebook Ads retargeting campaign, we note multiple wins especially in post engagement and campaign traffic. We aim to see further growth for the coming month of August by optimising the retargeting campaigns to improve the CTR and see more traffic coming back to the site.

Google Ads Analysis

  • 537 Clicks
  • 6.0% CTR
  • 0 Conversions
  • $0.76 Avg. CPC
  • July has seen a steady month of results for the Google Ads campaign.
  • We were successful in seeing a lower cost per conversion that resulted in an increase in overall traffic which has been a fantastic win.
  • However, we have noted an issue in tracking the number of conversions generated from the campaign.
  • With that being said, the plan for the coming month is to resolve the conversion tracking issue to ensure all leads are tracked from the campaign. We will also continue optimising the campaign to drive an increase in the CTR which will further push the campaign to see an increase in traffic and in turn, drive more conversions.

    • Facebook Ads Analysis

  • 772 Clicks
  • 4.6% CTR
  • 444 Post Engagement
  • July has been a great month for the Facebook retargeting campaign. We noted an increase in the number of traffic which is pleasing to see. We also saw an increase in the number of post engagements by 224.1% – a great win!
  • However, we have noted that the Avg. cost per click increased slightly, however this is not a number we are concerned about at this stage due to how minor the increase was.
  • The plan for the month of August is to continue optimising the retargeting campaigns to repeat if not improve the campaign’s performance through August.