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WCJJM – April 2022 Monthly Report

by | Apr 7, 2022 | WCJJM | 0 comments

Manager

We saw much more favourable results for the campaign in April, across several metrics. Website traffic is up over 1000, increasing by 3.2%, and the overall trend was high. User visits peaked around the second week, with a high of 55 site visits on 10 April. 32% of user visits came through organic (SEO) channels – a significant number, which is pleasing to see. The site’s average SEO rank dipped for a while, but is back up at 4.0 overall. We’ve also sustained keyword performance, with 99 of them in the top 3 spots of Google search results. In April, we optimised the keyword ‘bjj Melbourne’, which now ranks 21st – up from 46th, which is fantastic to see. This May, we will revisit on-page strategies for the ‘brazilian jiu jitsu Melbourne’ target keyword, which presently ranks 17th. Our aim is to move it closer to the top 10 spots.

SEO Analysis

  • 99 keywords ranking in top 3 (first page) results
  • 25 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘wing chun Melbourne’ ranking in 1st position (first page)
  • Keyword ‘childrens martial arts Melbourne’ ranking in 4th position (first page)
  • Keyword ‘martial arts Eltham’ ranking in 10th position (first page)
  • Keyword ‘brazilian jiu jitsu Melbourne’ ranking in 19th position (second page)
  • In April, we completed on-page optimisation with a focus on keyword ‘bjj Melbourne’ which now ranks in 21st position (third page), up from 46th position (fifth page) prior to optimisation work done for the month.
  • Through May, we plan to revisit our on-page strategy for the keyword ‘brazilian jiu jitsu Melbourne’ to help boost its ranking and bring it closer to the first page of Google search results.