Select Page

WCJJM – August 2023 Monthly Report

by | Sep 7, 2023 | WCJJM

Manager Analysis

August marked a significant milestone for the SEO campaign, with an impressive 100 keywords securing the top 3 positions on the first page of Google search results, and an additional 13 keywords ranking within the top 4-10 positions. Notably, several keywords claimed the coveted 1st position, including ‘children’s Brazilian jiu-jitsu Melbourne,’ ‘wing chun Eltham,’ ‘jiu-jitsu Greensborough,’ and ‘bjj Bundoora.’ Additionally, ‘bjj Epping’ and ‘wing chun Melbourne’ secured 2nd positions, while ‘jiu-jitsu Coburg’ held the 3rd spot on the first page.

The focus of the August SEO campaign was on off-page optimisation, primarily through Google entity stacking. This strategy leveraged the authority of various Google platforms and services to establish a network of high-quality backlinks. The goal was to positively impact search engine rankings, enhance website credibility, and increase visibility. During the month, Google introduced a core algorithm update that had the potential to influence search rankings and organic traffic. Consequently, the team closely monitored site metrics and remained prepared to implement necessary adjustments to align with the update’s implications.

Looking ahead to September, the SEO efforts will shift towards on-page optimisation, with a particular emphasis on the keyword ‘bjj Preston.’ This keyword faces medium to high competition and boasts a significant monthly search volume, making it a prime target for gaining a stronger competitive edge and inching closer to the coveted #1 position in Google search results.

SEO Analysis

  • 100 keywords ranking in top 3 (first page) results
  • 13 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘childrens brazilian jiu jitsu Melbourne’ ranking in 1st position (first page)
  • Keyword ‘wing chun Eltham’ ranking in 1st position (first page)
  • Keyword ‘jiu jitsu Greensborough’ ranking in 1st position (first page)
  • Keyword ‘bjj Bundoora’ ranking in 1st position (first page)
  • Keyword ‘bjj Epping’ ranking in 2nd position (first page)
  • Keyword ‘wing chun Melbourne’ ranking in 2nd position (first page)
  • Keyword ‘jiu jitsu Coburg’ ranking in 3rd position (first page)
  • In August, the SEO campaign focused on off-page optimisation through Google entity stacking to leverage the authority of various Google platforms and services. The goal is to link Google properties and build a network of high-quality backlinks that can positively impact search engine rankings and enhance website credibility and visibility.
  • Also in August, Google rolled out a core algorithm update, which may influence the website’s search rankings and organic traffic. Site metrics will be closely monitored and necessary adjustments will be implemented to align with the update’s implications.
  • Through September, the SEO on-page optimisation will focus on the keyword ‘bjj Preston’ as it has a medium to high level of competition and significant monthly searches. The goal is to gain a better competitive edge for this keyword and bring it closer to the #1 position in Google search results.