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WCJJM – February 2022 Monthly Report

by | Mar 7, 2022 | WCJJM | 0 comments

Manager

We’ve seen more positive showings in February! Site traffic again rose, this time by 17.4%, with a high overall trend – a very positive sight. Almost half those users arrived through organic (SEO) channels, and they spent a significant amount of time on the site. This shows our content is relevant to user searches. The site’s average SEO ranking did take a minimal dip by 1.1%, but it still remains at a high 4.4. We now have more keywords in the top 3 spots on Google’s search results, with a large majority holding the #1 rank. Moreover, all but 19 of our keywords are ranking in the top 10 spots on Google. February saw us complete on-page optimisations on the ‘martial arts Thomastown’ target keyword, which has improved in ranking. This March, we will shift our focus to the ‘bjj Preston’ target keyword so it moves closer to Google’s first page.

SEO Analysis

  • 95 keywords ranking in top 3 (first page) results
  • 23 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘wing chun Melbourne’ ranking in 2nd position (first page)
  • Keyword ‘childrens martial arts Melbourne’ ranking in 3rd position (first page)
  • Keyword ‘martial arts Eltham’ ranking in 8th position (first page)
  • Keyword ‘brazilian jiu jitsu Melbourne’ ranking in 18th position (second page), up from 34th position (fourth page) in the previous month
  • In February, we completed on-page optimisation with a focus on keyword ‘martial arts Thomastown’ which now ranks in 20th position (second page).
  • For the month of March, we plan to focus our on-page strategy on the keyword ‘bjj Preston’ to boost its ranking closer to the first page of Google search results.