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WCJJM – June 2022 Monthly Report

by | Jul 7, 2022 | WCJJM | 0 comments

Manager

The campaign experienced ups and downs in the month of June. Website traffic is down, although the overall trend is still high. More favourably, organic users account for a large percentage of site traffic – making up 51.5% of visitors, followed by CPC users (32.3%). This is yet another percentage increase for organic search users, which is pleasing to see. We also noted an increase in the average session duration, which is well over a minute. Meanwhile, the site’s average SEO rank again went up, and now sits at 6.6 overall. We also see more keywords in the top 10 spots, with 119 of them in the top 3! In June, we focused our on-page optimisations on the ‘bjj near me’ keyword, which went up 14 spots into 22nd. It has a high monthly search volume and we expect its rank to improve even further. This July, we will switch focus to the competitive keyword ‘Brazilian jiu jitsu’ to boost its organic search ranking and get it into the top 10 spots of Google search results.

SEO Analysis

  • 117 keywords ranking in top 3 (first page) results
  • 23 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘wing chun Melbourne’ ranking in 3rd position (first page)
  • Keyword ‘childrens martial arts Melbourne’ ranking in 5th position (first page)
  • Keyword ‘martial arts Eltham’ ranking in 7th position (first page)
  • Keyword ‘brazilian jiu jitsu Melbourne’ ranking in 18th position (second page)
  • In June, we completed on-page optimisation with a focus on keyword ‘bjj near me’ which is now ranking in 22nd position (third page), up from 36th position (fourth page) in the previous month. It gets an average of 2,900 monthly searches and we expect a boost in its ranking in the coming weeks.
  • Through July, we plan to focus our on-page strategy on the high-competition keyword ‘Brazilian jiu jitsu’. Our goal is to help boost its ranking and bring it closer to the first page of Google search results.