Manager
March brings mixed results for the campaign in terms of website traffic, but much more favourable ones for SEO performance. We saw a small dip in website traffic, down 2.6%, although the overall trend was very high. In particular, we had a peak of 58 visitors to the site at the end of the month – very pleasing to see. In terms of SEO, we saw a fantastic rise in the site’s average rank by 9.0%, meaning it now averages a 3.0 rank overall! We also saw more keywords move into the top 3 spots of Google, and 6 more keywords move onto the first page of search results. March saw us complete on-page optimisations on the ‘bjj Preston’ target keyword, which has moved up a fantastic 16 positions into 5th. In April we will focus on the ‘bjj Melbourne’ target keyword to move it from its present position of 39th.
SEO Analysis
- 101 keywords ranking in top 3 (first page) results
- 23 keywords ranking in the top 4-10 (first page) results
- Keyword ‘wing chun Melbourne’ ranking in 2nd position (first page)
- Keyword ‘childrens martial arts Melbourne’ ranking in 4th position (first page)
- Keyword ‘martial arts Eltham’ ranking in 9th position (first page)
- Keyword ‘brazilian jiu jitsu Melbourne’ ranking in 16th position (second page)
- In March, we completed on-page optimisation with a focus on keyword ‘bjj Preston’ which now ranks in 5th position (first page), up from 21st position (third page) in the previous month.
- For the month of April, we plan to focus our on-page strategy on the keyword ‘bjj Melbourne’ to help boost its ranking from fifth page and bring it closer to the first page of Google search results.
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