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WCJJM – October 2021 Monthly Report

by | May 11, 2021 | WCJJM | 0 comments

Manager

We are pleased to see a turnaround in the SEO campaign this month as we record a number of improvements in campaign stats. To start, there has been a solid increase in overall website traffic worth 45.3%. The trend in traffic shows a clear upward slope towards the end of the month, potentially indicating another positive month for site traffic soon. The majority of website traffic was brought in by the organic (SEO) channel, which can be interpreted as a thriving SEO performance online. For keyword rankings, it is fantastic to see an increase of keywords in both the top 3 and top 4 to 10 positions of Google search results! The targeted keywords continue to secure their positions from last month’s pages, however we aim to see more improvement in these rankings for the coming month of November by utilising an on-page strategy.

SEO Analysis

  • 94 keywords ranking in top 3 (first page) results
  • 26 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘wing chun Melbourne’ ranking in 9th position (first page)
  • Keyword ‘brazilian jiu jitsu Melbourne’ ranking in 21st position (third page)
  • Keyword ‘martial arts Diamond Creek’ ranking in 12th position (second page)
  • Keyword ‘bjj Melbourne’ ranking in 28th position (third page)
  • In October, we completed on-page optimisations with a focus on keyword ‘brazilian jiu jitsu Melbourne’ and we expect movement in its ranking in the coming weeks.
  • For the month of November, we plan to focus our on-page strategy on the keyword ‘martial arts Preston’ as it has a significant average monthly search volume and to bring it closer to the first page of Google search results.