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WCJJM – May 2022 Monthly Report

May 7, 2022

Manager

May was a month of small but welcome wins for the campaign. Website traffic remains over 1,000, increasing by 2.7% with a high overall trend. User visits again peaked near the middle of the month, with a high of 57 users on 14 May. We also saw the percentage increase for users arriving through organic (SEO) channels – from 32% last month, we now see 36.6% of organic users in May. The site’s average SEO rank continues to rise, now at 8.0 after a 5.1% increase. We’ve also seen a number of keywords move to the top 3 spots of Google search results. In May, we optimised the keyword ‘brazilian jiu jitsu Melbourne’, which currently ranks 14th – already up from its previous rank of 17th. We expect more improvements to its organic search rank in the coming weeks. In June, we will focus on-page strategies for the competitive search term ‘bjj near me’ to take advantage of its high search volume.

SEO Analysis

  • 124 keywords ranking in top 3 (first page) results
  • 17 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘wing chun Melbourne’ ranking in 2nd position (first page)
  • Keyword ‘childrens martial arts Melbourne’ ranking in 3rd position (first page)
  • Keyword ‘martial arts Eltham’ ranking in 9th position (first page)
  • Keyword ‘brazilian jiu jitsu Melbourne’ ranking in 16th position (second page)
  • In May, we completed on-page optimisation with a focus on keyword ‘brazilian jiu jitsu Melbourne’ and we expect a boost in its ranking in the coming weeks.
  • Through June, we plan to focus our on-page strategy on the competitive keyword ‘bjj near me’ as it gets an average of 2,900 monthly searches. Our goal is to help boost its ranking and bring it closer to the first page of Google search results.

    • WCJJM – April 2022 Monthly Report

    Apr 7, 2022

    Manager

    We saw much more favourable results for the campaign in April, across several metrics. Website traffic is up over 1000, increasing by 3.2%, and the overall trend was high. User visits peaked around the second week, with a high of 55 site visits on 10 April. 32% of user visits came through organic (SEO) channels – a significant number, which is pleasing to see. The site’s average SEO rank dipped for a while, but is back up at 4.0 overall. We’ve also sustained keyword performance, with 99 of them in the top 3 spots of Google search results. In April, we optimised the keyword ‘bjj Melbourne’, which now ranks 21st – up from 46th, which is fantastic to see. This May, we will revisit on-page strategies for the ‘brazilian jiu jitsu Melbourne’ target keyword, which presently ranks 17th. Our aim is to move it closer to the top 10 spots.

    SEO Analysis

  • 99 keywords ranking in top 3 (first page) results
  • 25 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘wing chun Melbourne’ ranking in 1st position (first page)
  • Keyword ‘childrens martial arts Melbourne’ ranking in 4th position (first page)
  • Keyword ‘martial arts Eltham’ ranking in 10th position (first page)
  • Keyword ‘brazilian jiu jitsu Melbourne’ ranking in 19th position (second page)
  • In April, we completed on-page optimisation with a focus on keyword ‘bjj Melbourne’ which now ranks in 21st position (third page), up from 46th position (fifth page) prior to optimisation work done for the month.
  • Through May, we plan to revisit our on-page strategy for the keyword ‘brazilian jiu jitsu Melbourne’ to help boost its ranking and bring it closer to the first page of Google search results.