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WCJJM – January 2022 Monthly Report

Feb 7, 2022

Manager

Our SEO campaign again showed positive results for January, with several key stats rising. User visits increased by a favourable 34.2%, and displayed a sharp upward trend towards the end of the month. Almost half the users arrived through organic (SEO) channels, followed closely by CPC users. Average session duration also increased, which means users find our site content relevant to their searches. We did see a minimal 10.1% drop in the site’s average SEO rank, but it remains at a high 5.4 overall. 95 keywords remain in the top 3 spots, with a large majority ranking in #1. January saw us focus optimisations on the ‘martial arts Greensborough’ target keyword, which now ranks 10th on Google’s first page – up from its original rank of 18th. This February we will shift our focus to the ‘martial arts Thomastown’ target keyword so move it up the search rankings.

SEO Analysis

  • 95 keywords ranking in top 3 (first page) results
  • 26 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘wing chun Melbourne’ ranking in 2nd position (first page)
  • Keyword ‘martial arts Eltham’ ranking in 9th position (first page)
  • Keyword ‘martial arts Diamond Creek’ ranking in 8th position (first page)
  • Keyword ‘brazilian jiu jitsu Melbourne’ ranking in 34th position (fourth page)
  • In January, we completed on-page optimisation with a focus on keyword ‘martial arts Greensborough’ which now ranks in 10th position (first page), up from its previous 18th position (second page).
  • For the month of February, we plan to focus our on-page strategy on the keyword ‘martial arts Thomastown’ to bring it closer to the first page of Google search results.

    • WCJJM – December 2021 Monthly Report

    Jan 12, 2022

    Manager

    Please note, as in previous years, this months report (December 2021) will not include comment/analysis from the team due to the break over Christmas and New Years. Comments and analysis from the team will resume as per usual in your next monthly report (January 2022).