Select Page

WCJJM – November 2021 Monthly Report

Dec 7, 2021

Manager

The SEO campaign continued to show positive results in November, with increases to a number of key stats. User visits increased by a fantastic 131.5%, with a high trend overall. CPC users made over half those users, followed by visitors arriving through organic (SEO) channels. The site’s average SEO rank did drop by a marginal 1.3%, but it still ranks fairly high at 4.0. Almost all our keywords are listed in the top 10 spots of Google’s search results, with 89 in the top 3 positions – very pleasing to see. We saw some movement from the ‘brazilian jiu jitsu Melbourne’ target keyword as well. December will see us revise our on-page optimisations for the ‘martial arts Melbourne’ target keyword, which is highly competitive. It has a significant monthly search volume, so we want to see it shift closer to the top 10 spots.

SEO Analysis

  • 86 keywords ranking in top 3 (first page) results
  • 28 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘wing chun Melbourne’ ranking in 7th position (first page)
  • Keyword ‘martial arts Eltham’ ranking in 10th position (first page)
  • Keyword ‘brazilian jiu jitsu Melbourne’ ranking in 20th position (second page), up slightly from 21st position (third page) from the previous month.
  • Keyword ‘martial arts Diamond Creek’ ranking in 13th position (second page)
  • In November, we completed on-page optimisations with a focus on keyword ‘martial arts Preston’ which ranks in 17th position (second page), up slightly from 19th position in the previous month.
  • For the month of December, we plan to revisit our on-page strategy on the high-competition keyword ‘martial arts Melbourne’ as it has a significant average monthly search volume and to bring it closer to the first page of Google search results.

    • WCJJM – October 2021 Monthly Report

    Nov 5, 2021

    Manager

    We are pleased to see a turnaround in the SEO campaign this month as we record a number of improvements in campaign stats. To start, there has been a solid increase in overall website traffic worth 45.3%. The trend in traffic shows a clear upward slope towards the end of the month, potentially indicating another positive month for site traffic soon. The majority of website traffic was brought in by the organic (SEO) channel, which can be interpreted as a thriving SEO performance online. For keyword rankings, it is fantastic to see an increase of keywords in both the top 3 and top 4 to 10 positions of Google search results! The targeted keywords continue to secure their positions from last month’s pages, however we aim to see more improvement in these rankings for the coming month of November by utilising an on-page strategy.

    SEO Analysis

  • 94 keywords ranking in top 3 (first page) results
  • 26 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘wing chun Melbourne’ ranking in 9th position (first page)
  • Keyword ‘brazilian jiu jitsu Melbourne’ ranking in 21st position (third page)
  • Keyword ‘martial arts Diamond Creek’ ranking in 12th position (second page)
  • Keyword ‘bjj Melbourne’ ranking in 28th position (third page)
  • In October, we completed on-page optimisations with a focus on keyword ‘brazilian jiu jitsu Melbourne’ and we expect movement in its ranking in the coming weeks.
  • For the month of November, we plan to focus our on-page strategy on the keyword ‘martial arts Preston’ as it has a significant average monthly search volume and to bring it closer to the first page of Google search results.