Select Page

WCJJM – September 2021 Monthly Report

Oct 7, 2021

Manager

The results produced for the SEO campaign this month of September have been slower than expected. There has been another significant decrease in overall website traffic worth 63.5%. Nevertheless, it is positive to see that the organic (SEO) channel climbed up to be the top performing channel for the website. In keyword rankings, there has been a dip in the number of keywords ranking in both the top 3 and top 4 to 10 positions of Google search results. These keywords can all be found on the first page of Google. The targeted keywords have been performing strongly, with a number of improvements. However, there are also targeted keywords that have gone down from their previous rankings. We aim to solidify our progress this coming month of October by boosting keyword rankings with an on-page strategy.

SEO Analysis

  • 93 keywords ranking in top 3 (first page) results
  • 23 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘wing chun Melbourne’ ranking in 9th position (first page)
  • Keyword ‘brazilian jiu jitsu Melbourne’ ranking in 20th position (second page)
  • Keyword ‘martial arts Diamond Creek’ ranking in 11th position (second page), up from 14th position (second page) in the previous month
  • Keyword ‘bjj Melbourne’ ranking in 24th position (third page), up from 27th position (third page) in the previous month
  • In September, we completed on-page optimisations with a focus on keywords ‘bjj Melbourne’ and ‘martial arts Eltham’ which is presently ranking in 12th position (second page). We expect ranking movement in keyword ‘martial arts Eltham’ in the coming weeks.
  • For the month of October, we will focus our on-page strategy on the keyword ‘brazilian jiu jitsu Melbourne’ to boost its ranking and bring it closer to the first page of Google search results.

    • WCJJM – August 2021 Monthly Report

    Sep 6, 2021

    Manager

    We are pleased to see a steady growth in the data produced by the SEO campaign this August. This is especially prevalent in the SEO keyword rankings for the month. However, there is a continuous decline in overall website traffic most plausible due to the ongoing lockdown in Victoria. The 46.6% decrease in traffic is attributed to losses from all channels of website users. From 231 site visitors brought in by the organic (SEO) channel last month, we now record 169 organic users this August. Nevertheless, the campaign holds steady with an impressive increase in the average SEO ranking. The number of keywords ranking within the top 3 positions of Google has gone up and we are ecstatic to see positive movements in some of the targeted keywords of the campaign. We are optimistic to see our site traffic bounce back with an on-page strategy for the focus keywords for September.

    SEO Analysis

  • 101 keywords ranking in top 3 (first page) results
  • 24 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘wing chun Melbourne’ ranking in 8th position (first page), up from 10th position (first page) in the previous month
  • Keyword ‘brazilian jiu jitsu Melbourne’ ranking in 17th position (second page), up from 23rd position (third page) in the previous month
  • Keyword ‘martial arts Diamond Creek’ ranking in 14th position (second page)
  • Keyword ‘bjj Melbourne’ ranking in 27th position (third page)
  • Keyword ‘martial arts Melbourne’ is ranking in 56th position (sixth page)
  • For the month of September, we will continue focusing our on-page strategy on the keyword ‘bjj Melbourne’ to further boost its ranking and bring it closer to the first page of Google search results.