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WCJJM – July 2021 Monthly Report

Aug 6, 2021

Manager

The month of July has produced strong and positive results for the campaign, especially in terms of keyword rankings. Due to recent lockdowns in Victoria, we have noted a significant decrease in overall website traffic for the month amounting to 68.5%. However, we do not attribute this loss to the SEO campaign because in spite of the lower traffic, the organic (SEO) channel was actually able to bring in more users this month! We are also pleased to find an improvement in the average SEO ranking of the campaign due to the increase of keywords that are ranking in both the top 3 and top 4 to 10 positions of Google search results. The targeted keywords have also been performing positively! We note a few wins in this area of the campaign as a number of targeted keywords are able to go up from their previous page rankings. All in all, it has been a fantastic month for the SEO campaign! With the school now open once again, we’re excited to see the website traffic bounce back up through the month of August.

SEO Analysis

  • 93 keywords ranking in top 3 (first page) results
  • 27 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘wing chun Melbourne’ ranking in 10th position (first page)
  • Keyword ‘brazilian jiu jitsu Melbourne’ ranking in 23rd position (third page)
  • Keyword ‘martial arts Diamond Creek’ ranking in 13th position (second page), up from 21st position (third page) in the previous month
  • Keyword ‘bjj Melbourne’ ranking in 26th position (third page), up from 34th position (fourth page) in the previous month
  • Keyword ‘martial arts Melbourne’ is ranking in 51st position (sixth page)
  • In July, on-page optimisations were completed with a particular focus on the keyword ‘martial arts Eltham’ and we expect its ranking to improve in the coming weeks.
  • For the month of August, we will expand to our off-page strategy to further boost the keyword ‘bjj Melbourne’ from its current 30th position, closer to the first page of Google search results.

    • WCJJM – June 2021 Monthly Report

    Jul 7, 2021

    Manager

    The month of June has produced slower results than expected for the SEO campaign. Unfortunately, there is still a continuous decline in overall website traffic from the past few months, although this June is just at a 3.1% decrease. We are optimistic that this will turn around in July due to the upward trend in site visits through the latter part of the month. There has been a drop in the overall SEO ranking, caused by a number of keywords that have fallen from the top 3 positions to the top 4 to 10 positions of Google search results. The targeted keywords have gone through a variety of movements, both upward and downward, of different degrees. The most notable win was seeing keyword ‘bjj Melbourne’ go up from the 50th position to the 34th with the optimisations completed in the last few weeks. We will address the ranking dips from this month via our continued on-page optimisation efforts and do expect with these changes, to see the overall website traffic bounce back.

    SEO Analysis

  • 92 keywords ranking in top 3 (first page) results
  • 26 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘wing chun Melbourne’ ranking in 9th position (first page)
  • Keyword ‘brazilian jiu jitsu Melbourne’ ranking in 25th position (third page)
  • Keyword ‘martial arts Diamond Creek’ ranking in 21st position (third page)
  • Keyword ‘bjj Melbourne’ ranking in 34th position (fourth page)
  • Keyword ‘martial arts Melbourne’ is ranking in 60th position (sixth page)
  • In June, on-page optimisations were completed with a particular focus on the keyword ‘bjj Melbourne’ and we expect its ranking to improve in the coming weeks.
  • For the month of July, we will continue to focus on our on-page optimisations to bring more keywords closer to the first page of Google search results.