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WCJJM – May 2021 Monthly Report

Jun 9, 2021

Manager

We are pleased to report strong results and massive improvements in the SEO campaign this month of May. Although there has been another dip in overall website traffic this month, the number of users brought in by the organic (SEO) channel has increased from 271 to 296 organic users. This is a testament to the steady growth of SEO performance. It has also been amazing to see a massive increase in the number of keywords that rank in the top 3 positions of Google search results. This puts the overall SEO ranking at a much higher level in comparison to the previous months. For the targeted keywords, we are also fortunate to have seen upward movements for all of the focus keywords. We aim to further boost these rankings by continuing our on-page optimisations for the coming month of June.

SEO Analysis

  • 103 keywords ranking in top 3 (first page) results
  • 18 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘martial arts Melbourne’ is ranking in 26th position (third page), up from 35th position (fourth page) in the previous month
  • Keyword ‘bjj Melbourne’ ranking in 50th position (fifth page)
  • Keyword ‘wing chun Melbourne’ ranking in 7th position (first page)
  • Keyword ‘brazilian jiu jitsu Melbourne’ ranking in 30th position (third page)
  • In May, on-page optimisations were completed with a particular focus on the keyword ‘martial arts Diamond Creek’ which now ranks in 11th position (second page), up from 22nd position (third page) in the previous month.
  • For the month of June, we will continue to focus on our on-page optimisations to bring the keyword ‘bjj Melbourne’ from its current 41st position, closer to the first page of Google search results.

    • WCJJM – October 2021 Monthly Report

    May 11, 2021

    Manager

    We are pleased to see a turnaround in the SEO campaign this month as we record a number of improvements in campaign stats. To start, there has been a solid increase in overall website traffic worth 45.3%. The trend in traffic shows a clear upward slope towards the end of the month, potentially indicating another positive month for site traffic soon. The majority of website traffic was brought in by the organic (SEO) channel, which can be interpreted as a thriving SEO performance online. For keyword rankings, it is fantastic to see an increase of keywords in both the top 3 and top 4 to 10 positions of Google search results! The targeted keywords continue to secure their positions from last month’s pages, however we aim to see more improvement in these rankings for the coming month of November by utilising an on-page strategy.

    SEO Analysis

  • 94 keywords ranking in top 3 (first page) results
  • 26 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘wing chun Melbourne’ ranking in 9th position (first page)
  • Keyword ‘brazilian jiu jitsu Melbourne’ ranking in 21st position (third page)
  • Keyword ‘martial arts Diamond Creek’ ranking in 12th position (second page)
  • Keyword ‘bjj Melbourne’ ranking in 28th position (third page)
  • In October, we completed on-page optimisations with a focus on keyword ‘brazilian jiu jitsu Melbourne’ and we expect movement in its ranking in the coming weeks.
  • For the month of November, we plan to focus our on-page strategy on the keyword ‘martial arts Preston’ as it has a significant average monthly search volume and to bring it closer to the first page of Google search results.