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WCJJM – April 2021 Monthly Report

May 10, 2021

Manager

The month of April has produced results that were slower than expected for the next part of the SEO campaign. The overall website traffic has gone down by 11.5%, however we do not attribute this dip to the SEO campaign considering that the number of users brought in by the organic (SEO) channel has actually increased for the month in spite of the decrease in traffic. Organic search results continue to be the second top-performing channel for the site as well. For the keyword rankings, there has been a slight dip in the average SEO ranking. This is caused by a few keywords moving down from the top 3 positions of search results. Nevertheless, the number of keywords on the first page of Google remains solid. We aim to improve the rankings for the Melbourne keywords in the coming month of May by focusing on our on-page optimisations once again.

SEO Analysis

  • 88 keywords ranking in top 3 (first page) results
  • 22 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘martial arts Melbourne’ ranking in 35th position (fourth page)
  • Keyword ‘bjj Melbourne’ ranking in 55th position (sixth page)
  • Keyword ‘wing chun Melbourne’ ranking in 8th position (first page)
  • Keyword ‘brazilian jiu jitsu Melbourne’ ranking in 30th position (third page)
  • In April, on-page optimisations were completed with a particular focus on the keyword ‘martial arts Melbourne’ to improve its ranking from 43rd position (fifth page). We have had modest gains as the keyword now ranks in 35th position (fourth page) since sending these changes live on the website.
  • For the month of May, we will continue to focus on our on-page optimisations this time with a focus of improving the ranking for the keyword ‘martial arts Diamond Creek’ from its current 22nd position.

    • WCJJM – March 2021 Monthly Report

    Apr 9, 2021

    Manager

    It has been a fantastic start for the SEO campaign this month of March since new SEO pages were sent live! The overall website traffic is currently amounting to 4,170 users. The organic (SEO) channel is the second top performing channel as it brings in 250 organic visitors for the month. The SEO average ranking is at the 6th position, attributed to the impressive number of keywords ranking in the top 3 and top 4-10 positions of Google search results. So far, 97 keywords were able to rank in the top 3 positions while 20 keywords are ranking in the top 4-10 positions of organic search results. So far, the targeted keywords have been performing decently well although there is room for improvement especially for the more valued Melbourne keywords. Only keyword ‘wing chun Melbourne’ has secured a rank on the first page of Google. We aim to secure off-page links to ensure that the new SEO optimised content rank closer to the first page of search results. We will also assert keyword ‘martial arts Melbourne’ further by using on-page optimisations for the coming month of April.

    SEO Analysis

  • 97 keywords ranking in top 3 (first page) results
  • 20 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘martial arts Melbourne’ ranking in 43rd position (fifth page)
  • Keyword ‘bjj Melbourne’ ranking in 31st position (fourth page)
  • Keyword ‘wing chun Melbourne’ ranking in 6th position (first page)
  • Keyword ‘brazilian jiu jitsu Melbourne’ ranking in 13th position (second page)
  • In April, we will be working to secure off-page links that will work in gaining more authority for the domain as well as working on the on-page strategy to ensure the new SEO optimised content is setting a solid foundation for the rankings to make their way closer to the first page of Google’s results. In April, we will focus our on-page optimisations into the keyword ‘martial arts Melbourne’ in order to see a boost from a 43rd position ranking closer to the first page of search results