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WCJJM – January 2023 Monthly Report

Feb 7, 2023

Manager Analysis

In January, the website experienced a significant increase in traffic, with a 102.7% rise in the number of visitors. The majority of this traffic came from organic search, indicating a strong performance in terms of search engine optimisation. These users also spent well over a minute on the website, meaning the content was relevant to their searches. Per the dashboard, the site’s average SEO rank experienced a 2.6% drop, with the rank now sitting at 4.6. The majority of our keywords remain in the crucial top 3 spots on the first page of google search. In January, the on-page optimisation centred on the keyword “brazilian jiu jitsu Melbourne.” The impact of this optimisation on its ranking is expected to be seen in the near future. During February, the focus of the SEO campaign will shift to off-page optimisation, aimed at acquiring more listings on local citation sites to enhance the site’s presence on Google.

SEO Analysis

  • 100 keywords ranking in top 3 (first page) results
  • 15 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘wing chun Melbourne’ ranking in 2nd position (first page)
  • Keyword ‘childrens brazilian jiu jitsu Melbourne’ ranking in 1st position (first page)
  • Keyword ‘wing chun Eltham’ ranking in 1st position (first page)
  • In January, on-page optimisation focused on the keyword ‘brazilian jiu jitsu Melbourne’. The effect on its ranking can be expected to materialise in the coming weeks.
  • Through February, the SEO campaign will focus on off-page optimisation with the goal of gaining more listings on local citation sites to improve the site’s Google presence.

    • WCJJM – December 2022 Monthly Report

    Jan 13, 2023

    SEO Analysis

  • 98 keywords ranking in top 3 (first page) results
  • 16 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘wing chun Melbourne’ ranking in 3rd position (first page)
  • Keyword ‘childrens brazilian jiu jitsu Melbourne’ ranking in 1st position (first page)
  • Keyword ‘wing chun Eltham’ ranking in 1st position (first page)
  • Keyword ‘brazilian jiu jitsu Melbourne’ ranking in 17th position (second page)
  • In December, the SEO campaign focused on off-page optimisation using social foundations and strategies to improve the site’s reputation and presence in Google.
  • Through January, the SEO on-page optimisation will focus on the keyword ‘brazilian jiu jitsu Melbourne’ as it has significant monthly searches. The goal is to bring it onto the first page of Google search results.