WCJJM – November 2022 Monthly Report
Manager
November was again a month of challenges, although it still had positive metrics. Site traffic dipped again, although the overall trend was high with an upward ending note. More favourably, though, the percentage of organic search users increased to almost 80%. These users also spent well over a minute on the website, meaning the content was relevant to their searches. Per the dashboard, the site’s average SEO rank experienced an 8.9% drop, but the 4.4 rank is still higher than the 6.1 in October! Some keywords shifted from the first page of Google search results, but a large majority of our keywords remain in the crucial top 3 spots. In November, we focused on-page optimisations on the ‘bjj Melbourne’ keyword, which should improve in ranking in the coming weeks as a result. This December, we will switch to off-page strategies to improve site mentions and authority.
SEO Analysis
WCJJM – October 2022 Monthly Report
Manager
October was a more challenging month for website metrics. Website traffic saw a marginal drop, but the overall trend remained high and consistent. Organic search users still account for over half of total site visitors, and they spend well over a minute on the website. The site’s average rank fell slightly, down to 6.1 instead of 6.0 in September. We gained more keywords in the top 3 spots of Google search results, however, which is promising! In October, we switched to off-page strategies in order to gain quality local citations and improve site ranking. This November, we will return to on-page optimisations focusing on the ‘bjj Melbourne’ keyword to take advantage of its high monthly search volume.