WCJJM – September 2022 Monthly Report
Manager
Website metrics saw a small downturn in September, although there were still positives! The overall trend fell within a relatively high range, with 55.7% of users arriving through organic search channels. That’s a higher percentage than the previous month, which is promising. Average session duration is also up to well over a minute, signalling that the content is relevant to user searches. In terms of SEO performance, the site’s average rank slipped but still remains high at 6.0 overall. We lost some keywords from the top 3 spots, 68% of the total keywords remain in the top 3 spots of Google search results. A large number of them retain the #1 spot as well. In September, we focused on-page optimisation son the ‘jiu jitsu Thomastown’ keyword, which currently ranks 19th. We expect its ranking to improve in the coming weeks. This October, we will focus on off-page strategies to maintain – if not improve – website authority and relevance.
SEO Analysis
WCJJM – August 2022 Monthly Report
Manager
August sees more favourable website metrics but some small setbacks for the SEO campaign. Website traffic has steadied, with a small 1.6% increase – still a win! The overall trend was high and trended upwards throughout the month. Almost half of website visitors (46.3%) arrived through organic search channels, a percentage sustained from the previous month. They also spent a significant amount of time on the site, which is pleasing to see. Though the metrics indicate a dip in the site’s average SEO rank, it is still higher than in July – 5.8 now, versus 5.9 the previous month. An overwhelming majority of keywords also remain in the top 3 spots of Google search results. The keyword ‘brazilian jiu jitsu Melbourne’ is climbing its way up the rankings, now sitting in 14th (from 20th). August saw us focus on off-page strategies to boost site authority in relevance. Beginning September, we will pivot our focus towards the ‘wing chun’ and ‘jiu jitsu’ keywords. In particular, our on-page optimisations will focus on the ‘jiu jitsu Thomastown’ keyword as it has a high monthly search volume. It currently ranks 13th, and we aim to bring it into the top 3 spots of Google.