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Winthrop Chiropractic – September 2022 Monthly Report

Oct 7, 2022

Manager

September returned promising results for SEO and website analytics. The website’s average session duration increased by 43.8% which implies that customers are spending more time engaging with the website compared to August. In regards to the SEO campaign, there are 12 keywords ranking in the top 3 spots and 3 keywords ranking in the top 4-10 spots on the first page of Google Search. Significantly, keywords such as chiropractor Winthrop’, ‘neck pain treatment Winthrop’ and ‘back pain treatment Winthrop’ are all ranking 2nd on Google Search. In September, the campaign focused on completing a re-write of the SEO pages which have since been submitted for approval. In October, the focus will be to complete the creation of SEO location pages in order to target the 10 focus suburbs. The location pages will help support and improve the website’s keyword rankings.

SEO Analysis

  • 12 keywords ranking in top 3 (first page) results
  • 3 keywords ranking in top 4-10 (first page) results
  • Keyword ‘chiropractor Winthrop’ is ranking in the 2nd position (first page).
  • Keyword ‘neck pain treatment Winthrop’ is ranking in the 2nd position (first page).
  • Keyword ‘back pain treatment Winthrop’ is ranking in the 2nd position (first page).
  • Keyword ‘chiropractor Melville’ is ranking in the 5th position (first page), up from 10th position (first page) in the previous month.
  • In September, a thorough review and rewrite of the content pages had been carried out. The six service pages have been submitted for approval.
  • For October, the SEO campaign will focus on the creation of SEO location pages based on the six service pages once they have been approved and the 10 focus locations in the campaign. These pages are designed to support and boost the rankings of the keywords being targeted in the overall SEO campaign.

    • Winthrop Chiropractic – August 2022 Monthly Report

    Sep 7, 2022

    Manager

    August has presented promising results for keyword rankings and website analytics. Website traffic has increased by 32.3% since July which is now a total of 369 new visitors. For SEO, there are 10 keywords ranking in the top 3 spots, which is an 11.1% increase compared to July. In addition, there are 5 keywords ranking in the top 4-10 spots on the first page of Google Search. Keywords such as ‘chiropractor Winthrop’, ‘back pain treatment Winthrop’ and ‘neck pain treatment Winthrop’ are ranking 2nd, 2nd and 3rd respectively. Throughout August, we completed off-page optimisation by building backlinks to improve the website’s authority and relevance. In September, the aim is to complete a thorough review of the SEO content to improve the rankings of the website.

    SEO Analysis

  • 10 keywords ranking in top 3 (first page) results
  • 5 keywords ranking in top 4-10 (first page) results
  • Keyword ‘chiropractor Winthrop’ is ranking in the 2nd position (first page)
  • Keyword ‘neck pain treatment Winthrop’ is ranking in the 3rd position (first page)
  • Keyword ‘back pain treatment Winthrop’ is ranking in the 2nd position (first page)
  • Keyword ‘chiropractor Melville’ is ranking in the 10th position (first page)
  • In August, the SEO campaign focused on off-page strategies, particularly building backlinks, to help boost page authority and relevance.
  • Through September, a thorough review of the content pages will be carried out. The six service pages will help the site gain more authority and relevance with Google and boost the crucial keywords in those pages.