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YBLDHS: LevelUp Independent Living – January 2024 Monthly Report

Feb 7, 2024

SEO Analysis

  • 130 keywords ranking in top 3 (first page) results
  • 30 keywords ranking in top 4-10 (first page) results
  • Keyword ‘NDIS SIL provider Gympie’ is ranking in the 1st position (first page).
  • Keyword ‘ILO NDIS Sunshine Coast’ is ranking in the 1st position (first page)
  • Keyword ‘supported independent living Moreton Bay’ is ranking in the 1st position (first page).
  • Keyword ‘supported short stay accommodation Caboolture’ is ranking in the 1st position (first page).
  • Keyword ‘supported independent living Gympie’ is ranking in the 1st position (first page)
  • Keyword ‘NDIS SIL provider Noosa’ is ranking in the 3rd position (first page)
  • In January, the SEO campaign focused on the creation and distribution of press releases as part of off-page optimisation to help increase brand visibility and recognition, ramp up domain authority, and drive website traffic.
  • Through February, the SEO on-page optimisation will focus on the keyword ‘respite Sunshine Coast’ as it has a medium to high level of competition and significant monthly searches. The goal is to gain a better competitive edge for this keyword and bring it closer to the #1 position in Google search results.

    • Google Ads Analysis

  • 2 Conversions
  • 1.14% Conversion Rate
  • 175 Clicks
  • 9.26% CTR
  • $7.39 Avg. CPC
  • January was a slightly slower month for our campaign as it achieved only 2 conversions to the website compared to last month’s 3 conversions. Overall, looking into the other metrics, we’ve continued to achieve good traffic to the website with 175 Clicks and a high CTR of 9.26%. However, our avg. CPC has increased to this month to $7.39 from $6.51 which indicates that there may be an increase in competitors bidding for similar keywords within our campaign.
  • As part of our regular optimisation strategy, we paced the budget weekly to maximise ad spend and ensure we are bidding more on higher-converting keywords. Additionally, we have also closely monitored the Search Terms report, making sure to add irrelevant keywords and queries within our Negative Keyword list to avoid wasted ad spend.

    • Main opportunity coming into February is to remove non-serving keywords that haven’t received any traffic for the past 6 months or more. From here we can focus the budget on higher-performing keywords with good conversion history and overall uplift our performance.

    YBLDHS: LevelUp Independent Living – December 2023 Monthly Report

    Jan 16, 2024

    SEO Analysis

    • 104 keywords ranking in top 3 (first page) results
    • 45 keywords ranking in top 4-10 (first page) results
    • Keyword ‘NDIS SIL provider Gympie’ is ranking in the 1st position (first page).
    • Keyword ‘ILO NDIS Sunshine Coast’ is ranking in the 1st position (first page)
    • Keyword ‘supported independent living Moreton Bay’ is ranking in the 1st position (first page).
    • Keyword ‘supported short stay accommodation Caboolture’ is ranking in the 1st position (first page).
    • Keyword ‘supported independent living Gympie’ is ranking in the 2nd position (first page)
    • Keyword ‘NDIS SIL provider Noosa’ is ranking in the 3rd position (first page)
    • In December, the SEO campaign commenced the creation of additional content focused on keywords ‘transport support’, ‘community access NDIS’, and ‘social outing support’. Target locations have also been adjusted to reflect the new focus list.
    • Through January, the SEO campaign will prioritise off-page optimisation via the creation and distribution of press releases to help increase brand visibility and recognition, drive website traffic, and boost domain authority.

    Google Ads Analysis

    • 3 Conversions
    • 225 Clicks
    • 10.78% CTR
    • 1.33% Conversion Rate
    • $6.51 Avg. CPC
    • December was a stronger month for our campaign as it achieved 3 conversions to the website compared to last month’s 2 conversions. Additionally, CTR also increased to 10.78% from 8.36%. This was achieved by ensuring we have a high-quality keywords with relevant ad copies within our campaign.
    • As LevelUp has more budget to spare, the main opportunity for this month is to test out a Dynamic Search Ads campaign. DSA’s help fill in the gaps of our keyword based campaign by using content from the relevant landing pages on your website to target your ads to searches.