Manager Analysis
August brought significant SEO achievements. The campaign ensured 55 keywords secured top-three rankings, with an additional 44 keywords ranking within the top 4-10 positions on the first page. Prominent keywords such as ‘supported independent living Gympie’ and ‘ILO NDIS Sunshine Coast’ held strong first-page positions. Notably, ‘supported independent living Moreton Bay’ jumped to the coveted 1st position from its previous 4th place. On-page optimisation efforts were directed toward ‘supported independent living Brisbane,’ with expected ranking improvements in the coming weeks. Additionally, SEO-optimised content was generated for the GBP listing to enhance location relevance. August witnessed Google’s core algorithm update, prompting vigilant site metric monitoring and necessary adjustments. Moving into September, the SEO campaign will pivot toward off-page optimisation through guest posting opportunities, aiming to amplify referral traffic and bolster authority.
August unveiled both successes and challenges in the Google Ads campaign. The campaigns were displayed in response to relevant searches 39.56% of the time and secured 3.72 leads by month-end. Notably, conversions weren’t whole numbers, reflecting user behaviour – initial ad clicks, organic visits, and eventual form submissions. Both organic and paid channels played pivotal roles in these conversions. In September, the strategy revolves around optimising the campaign for conversions and introducing a PPC landing page designed for conversion enhancement.
August posed unique challenges for the Facebook Ads campaign but reached 7,904 unique users. The engagement metrics were relatively modest, encompassing 31 post reactions, 3 comments, 7 post saves, 11 shares, and 183 link clicks. Notably, the comments section emerged as an avenue for user inquiries. The campaign’s learning phase remains in progress, necessitating more conversion events for refined audience targeting. In September, the plan includes fine-tuning ad delivery and audience targeting to enhance relevancy and lead generation. Additionally, updates from Meta pertaining to audience targeting will be closely monitored to ensure campaign effectiveness remains intact.
SEO Analysis
55 keywords ranking in top 3 (first page) results
44 keywords ranking in top 4-10 (first page) results
Keyword ‘supported independent living Gympie’ is ranking in the 1st position (first page)
Keyword ‘supported independent living Moreton Bay’ is ranking in the 1st position (first page), up from 4th position (first page) in the previous month.
Keyword ‘ILO NDIS Sunshine Coast’ is ranking in the 2nd position (first page)
Keyword ‘NDIS SIL provider Noosa’ is ranking in the 4th position (first page)
Keyword ‘supported independent living Noosa’ is ranking in the 5th position (first page).
Keyword ‘ILO NDIS Maroochydore’ is ranking in the 7th position (first page)
In August, on-page optimisation focused on the keyword ‘supported independent living Brisbane’. Its ranking can be expected to improve in the upcoming weeks.
SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here:https://posts.gle/sHbjtf.
Also in August, Google rolled out a core algorithm update, which may influence the website’s search rankings and organic traffic. Site metrics will be closely monitored and necessary adjustments will be implemented to align with the update’s implications.
Through September, the SEO campaign will focus on off-page optimisation strategies using guest posting opportunities to create more referral traffic and improve its authority.
Facebook Ads Analysis
183 Link Clicks
12,157 Reach
235 Engagements
0.55% Link CTR
August has presented some challenges for the Facebook Ads campaign. The ads reached 7,904 unique users. It also gained positive Engagements with 31 post reactions, 3 comments, 7 post saves, 11 shares and 183 link clicks (i.e. redirects to the Facebook page). It is important to note that the comments section can also be used by users as an avenue for their enquiries.
The campaign’s learning phase is still limited and will need more conversion events to accurately determine the correct people who are more likely to become leads.
For September, we will be optimising the ad delivery and audience targeting to make sure more relevant users are being reached to ramp up the lead generation. We will also be reviewing the latest updates from Meta regarding audience targeting to ensure that this is not negatively affecting the campaign.
Google Ads Analysis
3.72 Conversions
319 Clicks
9.09% CTR
$3.76 Avg. CPC
August saw some ups and downs for Google Ads. The campaigns were shown 39.56% of the time whenever relevant searches were made and received 3.72 leads by the end of the month. The conversions are not in whole numbers since the user did not immediately submit a form upon first clicking through the ad, then visited the page organically, and finally submitted the form. Both touchpoints of organic and paid channels were considered in the conversion.
With that being said, the plan for September is to optimise the campaign for conversion. We will also set up a PPC landing page optimised for conversions.
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