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YBLDHS: LevelUp Independent Living – January 2024 Monthly Report

by | Feb 7, 2024 | YBLDHS: LevelUp Independent Living

SEO Analysis

  • 130 keywords ranking in top 3 (first page) results
  • 30 keywords ranking in top 4-10 (first page) results
  • Keyword ‘NDIS SIL provider Gympie’ is ranking in the 1st position (first page).
  • Keyword ‘ILO NDIS Sunshine Coast’ is ranking in the 1st position (first page)
  • Keyword ‘supported independent living Moreton Bay’ is ranking in the 1st position (first page).
  • Keyword ‘supported short stay accommodation Caboolture’ is ranking in the 1st position (first page).
  • Keyword ‘supported independent living Gympie’ is ranking in the 1st position (first page)
  • Keyword ‘NDIS SIL provider Noosa’ is ranking in the 3rd position (first page)
  • In January, the SEO campaign focused on the creation and distribution of press releases as part of off-page optimisation to help increase brand visibility and recognition, ramp up domain authority, and drive website traffic.
  • Through February, the SEO on-page optimisation will focus on the keyword ‘respite Sunshine Coast’ as it has a medium to high level of competition and significant monthly searches. The goal is to gain a better competitive edge for this keyword and bring it closer to the #1 position in Google search results.

    • Google Ads Analysis

  • 2 Conversions
  • 1.14% Conversion Rate
  • 175 Clicks
  • 9.26% CTR
  • $7.39 Avg. CPC
  • January was a slightly slower month for our campaign as it achieved only 2 conversions to the website compared to last month’s 3 conversions. Overall, looking into the other metrics, we’ve continued to achieve good traffic to the website with 175 Clicks and a high CTR of 9.26%. However, our avg. CPC has increased to this month to $7.39 from $6.51 which indicates that there may be an increase in competitors bidding for similar keywords within our campaign.
  • As part of our regular optimisation strategy, we paced the budget weekly to maximise ad spend and ensure we are bidding more on higher-converting keywords. Additionally, we have also closely monitored the Search Terms report, making sure to add irrelevant keywords and queries within our Negative Keyword list to avoid wasted ad spend.

    • Main opportunity coming into February is to remove non-serving keywords that haven’t received any traffic for the past 6 months or more. From here we can focus the budget on higher-performing keywords with good conversion history and overall uplift our performance.