Manager Analysis
In July, the SEO campaign delivered outstanding results, with 52 keywords securing the top 3 positions and 56 keywords ranking in the top 4-10 on the first page of search results. Several targeted keywords achieved impressive rankings, including ‘ILO NDIS Sunshine Coast’ at 1st position, ‘supported independent living Gympie’ at 3rd position, and ‘NDIS SIL provider Noosa,’ ‘supported independent living Moreton Bay,’ and ‘supported independent living Noosa’ all at 4th position. The focus of the month was on off-page optimisation strategies to enhance site mentions, authority, and natural link building. This approach contributed significantly to the campaign’s success. For August, the SEO strategy will shift towards on-page optimisation, particularly for the competitive keyword ‘supported independent living Brisbane.’ The goal is to improve its ranking and gain a stronger foothold on the first page of Google search results, leveraging its high search volume and competition.
The Google Ads campaign experienced both positive and challenging moments. The ads received 2 conversions, 288 clicks, and an 8.94% Click-Through Rate (CTR), with an average Cost Per Click (CPC) of $3.38. The campaigns were displayed 39.27% of the time during relevant searches, leading to the generated leads. Based on requests, the monthly budget was adjusted from $600 to $1,200, which helped ramp up ad visibility and performance. Low-intent searches were added to the negative keyword list to optimise targeting. For August, the focus will be on optimising the campaign for conversions, along with setting up a PPC landing page specifically designed for maximising conversion rates.
The Facebook Ads campaign in July showed mixed results. While it achieved only 1 result in the form of a Contact Us Form Submission, the ads reached an impressive 7,904 unique users. The campaign garnered positive engagements with 26 post reactions, 6 comments, 4 post saves, 6 shares, and 131 link clicks. The learning phase for the campaign is still limited, and more conversion events are required to refine targeting and identify high-converting audiences.
For August, the plan is to optimise ad delivery to reach more relevant users, thus increasing lead generation. Additionally, the audience size will be tested to explore new opportunities for conversions.
SEO Analysis
52 keywords ranking in top 3 (first page) results
56 keywords ranking in top 4-10 (first page) results
Keyword ‘ILO NDIS Sunshine Coast’ is ranking in the 1st position (first page)
Keyword ‘supported independent living Gympie’ is ranking in the 3rd position (first page)
Keyword ‘NDIS SIL provider Noosa’ is ranking in the 4th position (first page)
Keyword ‘supported independent living Moreton Bay’ is ranking in the 4th position (first page)
Keyword ‘supported independent living Noosa’ is ranking in the 4th position (first page).
Keyword ‘ILO NDIS Maroochydore’ is ranking in the 6th position (first page)
In July, the SEO campaign prioritised off-page optimisation strategies to build more natural links and improve site mentions and authority.
Through August, the SEO on-page optimisation will focus on the keyword ‘supported independent living Brisbane’ as it has a high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.
Facebook Ads Analysis
1 Result (Contact Us Form Submission)
131 Link Clicks
7,904 Facebook Ads Reach
0.58% Link CTR
July has presented some challenges for the Facebook Ads campaign. Although it received only 1 Contact Form submission, the ads reached 7,904 unique users. It also gained positive Engagements with 26 post reactions, 6 comments, 4 post saves, 6 shares and 131 link clicks (i.e. redirects to the Facebook page). It is important to note that the comments section can also be used by users as an avenue for their enquiries.
The campaign’s learning phase is still limited and will need more conversion events to accurately determine the correct people who are more likely to become leads.
For August, we will be optimising the ad delivery to make sure more relevant users are being reached to ramp up the lead generation. We will also test increasing the audience size to increase opportunities for conversions.
Google Ads Analysis
2 Conversion
288 Clicks
8.94% CTR
$3.38 Avg. CPC
July saw some ups and downs for Google Ads. The campaigns were shown 39.27% of the time whenever relevant searches were made and received 2 leads by the end of the month.
For July, we adjusted the monthly budget from $600 to $1,200 as requested to ramp up the ad visibility and performance. We also added low intent searches to the negative keyword list.
With that being said, the plan for August is to optimise the campaign for conversion. We will also set up a PPC landing page optimised for conversions.
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