Select Page

Manager Analysis

The month of March was positive in regards to Website Metrics, where there was an increase in website traffic by 1.3% and average session duration by 133.1%. More favourably though, organic search channels accounted for nearly half of the total users, indicating that the content on the site was relevant. During March, the SEO campaign concentrated on producing location-targeted SEO pages for “supported independent living” and “NDIS short-term accommodation.” These pages were created to enhance our presence on Google search results and stimulate customer engagement on the site. For April, the focus of on-page SEO optimisation will shift to the keyword “supported independent living Brisbane,” which has a high level of competition, significant monthly searches, and has yet to establish a strong position in the rankings. The primary objective is to improve its ranking and bring it closer to the first page of Google search results.

SEO Analysis

  • 56 keywords ranking in top 3 (first page) results
  • 48 keywords ranking in top 4-10 (first page) results
  • Keyword ‘supported short stay accommodation Moreton Bay’ is ranking in the 1st position (first page)
  • Keyword ‘supported independent living Noosa Heads’ is ranking in the 1st position (first page)
  • Keyword ‘NDIS SIL provider Noosa’ is ranking in the 2nd position (first page)
  • Keyword ‘ILO NDIS Noosa’ is ranking in the 4th position (first page)
  • Keyword ‘supported independent living Noosa’ is ranking in the 5th position (first page)
  • In March, the SEO campaign focused on creating location-targeted SEO pages about ‘supported independent living” and “NDIS short-term accommodation’. The new pages can be viewed here: https://bit.ly/42IYnLx. These will help improve presence on Google search results and increase customer actions on the site.
  • For April, the SEO on-page optimisation will focus on the keyword ‘supported independent living Brisbane’ as it has a high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.