Manager
October was a somewhat challenging month for the website and SEO campaign, but it was not without optimism. The total users on the website are now up over 200, an 11.6% increase from the month prior. The overall trend was up and down, however, but hopefully it stabilises over the coming weeks. More favourably, almost half of those users came through organic search channels, and almost all of them were new to the site. For SEO performance, keywords remain fairly steady, although the average SEO rank dipped a little bit. One keyword has hit the #1 spot on Google search results, however, which is very promising! In October, we completed a full audit of the home page and individual web pages. We also selected keywords and locations for focus. This November, we will complete on-page optimisations on content pages to ensure they include vital keywords. Ideally, this will boost these keywords so they move closer to the top 10 spots on Google.
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