YBLDHS: LevelUp Independent Living – September 2023 Monthly Report
Manager Analysis
In September, the SEO campaign achieved remarkable success, with 61 keywords securing top 3 positions and an additional 44 keywords ranking in the top 4-10 positions on the first page.
Key triumphs included ‘supported independent living Gympie,’ ‘supported short stay accommodation Maroochydore,’ and ‘ILO NDIS Sunshine Coast,’ each claiming the coveted 1st position on the first page. ‘NDIS SIL provider Noosa’ and ‘supported independent living Noosa’ secured strong 4th and 5th positions, contributing to a robust online presence.
The campaign’s strategic focus in September was on off-page optimisation, leveraging guest posting opportunities. This approach not only generated valuable referral traffic but also established authoritative backlinks, elevating the website’s overall authority.
As the campaign transitions into October, on-page optimisation will concentrate on the keyword ‘respite Sunshine Coast.’ This keyword, characterised by high competition and substantial monthly searches, presents an opportunity to strengthen its position in the rankings and move closer to the first page of Google search results.
The Google Ads campaign displayed steady performance, yielding 3 conversions from 330 clicks, boasting a 9.88% click-through rate (CTR), and maintaining a $3.64 average cost per click (CPC). The ads were shown 35.53% of the time during relevant searches, resulting in 3 leads. Regular optimisations, including the addition of negative keywords, were implemented.
Looking forward to October, the strategy involves enhancing campaign performance by switching the bid strategy from Maximise Clicks to Maximise Conversions, coupled with ongoing refinement of negative keywords.
September posed some challenges for Facebook Ads, yet achieved an 11,858 reach and 124 link clicks with a 0.41% link click-through rate (CTR). Positive engagements included 22 post reactions, 3 comments, and 1 post save. Although the results were less than expected, user comments presented an avenue for inquiries. Tweaks were made to avoid ad fatigue.
The plan for October includes audience optimisation and potential expansion of targeting to reach users with relevant search behaviour and intent.
SEO Analysis
- 61 keywords ranking in top 3 (first page) results
- 44 keywords ranking in top 4-10 (first page) results
- Keyword ‘supported independent living Gympie’ is ranking in the 1st position (first page)
- Keyword ‘supported short stay accommodation Maroochydore’ is ranking in the 1st position (first page).
- Keyword ‘ILO NDIS Sunshine Coast’ is ranking in the 1st position (first page)
- Keyword ‘NDIS SIL provider Noosa’ is ranking in the 4th position (first page)
- Keyword ‘supported independent living Noosa’ is ranking in the 5th position (first page).
- Keyword ‘ILO NDIS Maroochydore’ is ranking in the 3rd position (first page), up from 7th position (first page) in the previous month.
- In September, the SEO campaign focused on off-page optimisation strategies by leveraging guest posting opportunities designed not only to generate referral traffic but also to establish valuable backlinks and elevate your website’s authority.
- Through October, the SEO on-page optimisation will focus on the keyword ‘respite Sunshine Coast’ as it has a high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.
Facebook Ads Analysis
- 11,858 Reach
- 124 Link Clicks
- 0.41% Link CTR
- 150 Engagements
- September has presented some challenges in the Facebook Ads performance in terms of results. However, the ads reached 11,858 unique users. With this, it gained positive Engagements through 22 post reactions, 3 comments, 1 post save, and 124 link clicks (i.e. redirects to the landing page). It is important to note that the comments section can also be used by users as an avenue for their enquiries.
- As part of our optimisation, we tweaked the ads slightly to avoid ad fatigue when the same user sees the same ad more than once.
- With that being said, the plan for October is to optimise the audience and potentially increase the targeting so more people with relevant search behaviour and intent can see the ads.
Google Ads Analysis
- 3 Conversions
- 330 Clicks
- 9.88% CTR
- 0.91% Conversion Rate
- $3.64 Avg. CPC
- September has seen consistent performance from the Google Ads campaign. The ads were shown 35.53% of the time whenever relevant searches were made, which turned into 3 leads.
- As part of our regular optimisation, we added low intent, irrelevant, and competitor search terms in the negative keywords list.
- With that being said, the plan for October is to ramp up the campaign performance by changing the bid strategy from Maximise Clicks to Maximise Conversions. We will also continue to add negative keywords.
YBLDHS: LevelUp Independent Living – August 2023 Monthly Report
Manager Analysis
August brought significant SEO achievements. The campaign ensured 55 keywords secured top-three rankings, with an additional 44 keywords ranking within the top 4-10 positions on the first page. Prominent keywords such as ‘supported independent living Gympie’ and ‘ILO NDIS Sunshine Coast’ held strong first-page positions. Notably, ‘supported independent living Moreton Bay’ jumped to the coveted 1st position from its previous 4th place. On-page optimisation efforts were directed toward ‘supported independent living Brisbane,’ with expected ranking improvements in the coming weeks. Additionally, SEO-optimised content was generated for the GBP listing to enhance location relevance. August witnessed Google’s core algorithm update, prompting vigilant site metric monitoring and necessary adjustments. Moving into September, the SEO campaign will pivot toward off-page optimisation through guest posting opportunities, aiming to amplify referral traffic and bolster authority.
August unveiled both successes and challenges in the Google Ads campaign. The campaigns were displayed in response to relevant searches 39.56% of the time and secured 3.72 leads by month-end. Notably, conversions weren’t whole numbers, reflecting user behaviour – initial ad clicks, organic visits, and eventual form submissions. Both organic and paid channels played pivotal roles in these conversions. In September, the strategy revolves around optimising the campaign for conversions and introducing a PPC landing page designed for conversion enhancement.
August posed unique challenges for the Facebook Ads campaign but reached 7,904 unique users. The engagement metrics were relatively modest, encompassing 31 post reactions, 3 comments, 7 post saves, 11 shares, and 183 link clicks. Notably, the comments section emerged as an avenue for user inquiries. The campaign’s learning phase remains in progress, necessitating more conversion events for refined audience targeting. In September, the plan includes fine-tuning ad delivery and audience targeting to enhance relevancy and lead generation. Additionally, updates from Meta pertaining to audience targeting will be closely monitored to ensure campaign effectiveness remains intact.