YBLDHS: LevelUp Independent Living – July 2023 Monthly Report
Manager Analysis
In July, the SEO campaign delivered outstanding results, with 52 keywords securing the top 3 positions and 56 keywords ranking in the top 4-10 on the first page of search results. Several targeted keywords achieved impressive rankings, including ‘ILO NDIS Sunshine Coast’ at 1st position, ‘supported independent living Gympie’ at 3rd position, and ‘NDIS SIL provider Noosa,’ ‘supported independent living Moreton Bay,’ and ‘supported independent living Noosa’ all at 4th position. The focus of the month was on off-page optimisation strategies to enhance site mentions, authority, and natural link building. This approach contributed significantly to the campaign’s success. For August, the SEO strategy will shift towards on-page optimisation, particularly for the competitive keyword ‘supported independent living Brisbane.’ The goal is to improve its ranking and gain a stronger foothold on the first page of Google search results, leveraging its high search volume and competition.
The Google Ads campaign experienced both positive and challenging moments. The ads received 2 conversions, 288 clicks, and an 8.94% Click-Through Rate (CTR), with an average Cost Per Click (CPC) of $3.38. The campaigns were displayed 39.27% of the time during relevant searches, leading to the generated leads. Based on requests, the monthly budget was adjusted from $600 to $1,200, which helped ramp up ad visibility and performance. Low-intent searches were added to the negative keyword list to optimise targeting. For August, the focus will be on optimising the campaign for conversions, along with setting up a PPC landing page specifically designed for maximising conversion rates.
The Facebook Ads campaign in July showed mixed results. While it achieved only 1 result in the form of a Contact Us Form Submission, the ads reached an impressive 7,904 unique users. The campaign garnered positive engagements with 26 post reactions, 6 comments, 4 post saves, 6 shares, and 131 link clicks. The learning phase for the campaign is still limited, and more conversion events are required to refine targeting and identify high-converting audiences.
For August, the plan is to optimise ad delivery to reach more relevant users, thus increasing lead generation. Additionally, the audience size will be tested to explore new opportunities for conversions.
SEO Analysis
Facebook Ads Analysis
Google Ads Analysis
YBLDHS: LevelUp Independent Living – June 2023 Monthly Report
Manager Analysis
June presented challenges for the Google Ads campaigns, as they were shown only 35.44% of the time during relevant searches. Despite this, the campaigns managed to generate 1 conversion with 205 clicks, resulting in a 9.26% click-through rate (CTR). The average cost per click (CPC) remained relatively low at $2.91. To improve campaign performance, low intent searches were added to the negative keyword list, ensuring ads are displayed to more relevant audiences. In July, the focus will be on optimising the campaign for conversions, refining keywords, and updating the negative keyword list to further enhance targeting and deliver ads to the most relevant users.
The SEO campaign yielded positive results with 53 keywords ranking in the top 3 results and an additional 47 keywords ranking in the top 4-10 results on the first page. Key phrases such as ‘NDIS SIL provider Noosaville’ and ‘ILO NDIS Sunshine Coast’ secured the first position in search rankings. On-page optimisation efforts primarily targeted the keyword ‘supported independent living Sunshine Coast,’ with expectations for improved rankings in the upcoming weeks. Moving into July, the focus will shift to off-page optimisation strategies, emphasising the creation of natural links, enhancing site mentions, and establishing greater authority in the industry.
June brought some challenges to the Facebook Ads campaign, resulting in only 1 Contact Form submission. However, the campaign achieved a reach of 4,048 unique users and garnered positive engagements, including 23 post reactions, 2 comments, 4 post saves, 3 shares, and 57 link clicks. It’s important to note that the comments section served as a platform for user inquiries and engagement. Although the learning phase of the campaign is limited, the aim for July is to optimise ad delivery, ensuring that more relevant users are reached and increasing lead generation. Continued refinement and targeting will contribute to improved campaign performance and overall success.