Manager Analysis

During the month of May, the SEO campaign achieved remarkable success, with a significant number of keywords securing top positions on the first page of search engine results. A total of 63 keywords ranked within the top 3, while an additional 45 keywords claimed positions within the top 4-10. Notably, the keywords ‘supported short stay accommodation Moreton Bay’, ‘NDIS SIL provider Tewantin’, and ‘NDIS SIL provider Noosa’ all dominated the 1st position on the first page. Other keywords such as ‘ILO NDIS Noosa’ and ‘supported independent living Noosa’ also performed exceptionally well, securing positions in the 4th and 2nd places respectively. Off-page optimisation efforts focused on the creation and distribution of press releases, resulting in increased brand visibility, website traffic, and enhanced domain authority. Looking ahead to June, the on-page optimisation strategy will concentrate on the keyword ‘supported independent living Sunshine Coast’ to gain a competitive edge and improve its ranking in Google search results.

May marked the first month for the Google Ads campaign. Throughout the month, the campaigns were displayed approximately 35.08% of the time when relevant searches were made, resulting in 184 clicks. The Google Ads click-through rate (CTR) achieved an impressive 8.49%, indicating effective ad performance. The average cost per click (CPC) stood at $3.29, reflecting a reasonable investment for ad placements. In May, adjustments were made to the sitelink URLs for the Community Participation, ILO, and STA pages to address policy violations triggered by URL changes. Additionally, low intent searches were added to the negative keyword list to refine targeting. Moving forward into June, the focus will be on optimising the campaign for conversions. This involves continuous keyword optimisation and regular updates to the negative keyword list to ensure ads are delivered to relevant and high-intent audiences, maximising the campaign’s effectiveness.

The Facebook Ads campaign achieved positive results in its initial run. It reached 6,694 unique users, showcasing its ability to generate brand visibility and awareness. The campaign received favourable engagement, including 36 post reactions, 3 comments, 2 post saves, 5 shares, and 87 link clicks. The link clicks demonstrate the users’ interest in learning more about the advertised offerings. It’s worth noting that the comments section also served as a platform for user inquiries. Since the campaign is still in its early stages, it is considered a learning phase where insights are gathered to optimise future performance. In June, the focus will be on refining ad delivery to ensure that the campaign reaches relevant users and increases lead generation efforts.

SEO Analysis

Google Ads Analysis

Facebook Ads Analysis

Manager Analysis

In April, a comprehensive SEO analysis was conducted, and the website was found to be performing well in terms of keyword rankings. Specifically, 84 keywords were ranking in the top 3 positions, while 50 keywords were ranking in the top 4 to 10 positions on the first page of Google search results. The website’s performance was particularly strong for several keywords related to supported living accommodation and NDIS providers in the Moreton Bay and Noosa areas. For instance, ‘supported short stay accommodation Moreton Bay’, ‘NDIS SIL provider Tewantin’, and ‘NDIS SIL provider Noosa’ all ranked in the 1st position on the 1st page of Google search results. In April, the on-page optimisation strategy focused on the keyword ‘supported independent living Brisbane’, with the expectation that its ranking would improve in the coming weeks. Moving forward, the SEO campaign in May will focus on off-page optimisation, with an emphasis on building more links through the creation and distribution of press releases, with the goal of improving the site’s Google presence.

SEO Analysis