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YBLDHS: LevelUp Independent Living – March 2023 Monthly Report

Apr 11, 2023

Manager Analysis

The month of March was positive in regards to Website Metrics, where there was an increase in website traffic by 1.3% and average session duration by 133.1%. More favourably though, organic search channels accounted for nearly half of the total users, indicating that the content on the site was relevant. During March, the SEO campaign concentrated on producing location-targeted SEO pages for “supported independent living” and “NDIS short-term accommodation.” These pages were created to enhance our presence on Google search results and stimulate customer engagement on the site. For April, the focus of on-page SEO optimisation will shift to the keyword “supported independent living Brisbane,” which has a high level of competition, significant monthly searches, and has yet to establish a strong position in the rankings. The primary objective is to improve its ranking and bring it closer to the first page of Google search results.

SEO Analysis

  • 56 keywords ranking in top 3 (first page) results
  • 48 keywords ranking in top 4-10 (first page) results
  • Keyword ‘supported short stay accommodation Moreton Bay’ is ranking in the 1st position (first page)
  • Keyword ‘supported independent living Noosa Heads’ is ranking in the 1st position (first page)
  • Keyword ‘NDIS SIL provider Noosa’ is ranking in the 2nd position (first page)
  • Keyword ‘ILO NDIS Noosa’ is ranking in the 4th position (first page)
  • Keyword ‘supported independent living Noosa’ is ranking in the 5th position (first page)
  • In March, the SEO campaign focused on creating location-targeted SEO pages about ‘supported independent living” and “NDIS short-term accommodation’. The new pages can be viewed here: https://bit.ly/42IYnLx. These will help improve presence on Google search results and increase customer actions on the site.
  • For April, the SEO on-page optimisation will focus on the keyword ‘supported independent living Brisbane’ as it has a high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.

    • YBLDHS: LevelUp Independent Living – February 2023 Monthly Report

    Mar 7, 2023

    Manager Analysis

    The month of February saw some dips in regard to Website Metrics, where there was a decline in website traffic and average session duration. More favourably though, organic search channels accounted for nearly half of the total users, indicating that the content on the site was relevant.

    In February, the on-page optimization efforts were directed towards the “respite Sunshine Coast” keyword. The results of these efforts are expected to materialize in the upcoming weeks. In March, the focus of the SEO campaign will shift towards off-page optimization strategies, aimed at gaining more listings on citation sites to enhance the website’s Google presence. This approach will involve building natural links and creating citations on relevant and authoritative websites to boost the site’s authority and relevance. By improving the website’s online visibility, the campaign aims to attract more qualified traffic and generate more conversions for the business. These efforts align with the broader goal of establishing the business as a leading provider of respite services in the Sunshine Coast region.

    SEO Analysis

  • 6 keywords ranking in top 3 (first page) results
  • 21 keywords ranking in top 4-10 (first page) results
  • Keyword ‘NDIS SIL provider Gympie’ is ranking in the 1st position (first page)
  • Keyword ‘NDIS SIL provider Noosa’ is ranking in the 1st position (first page)
  • Keyword ‘ILO NDIS Gympie’ is ranking in the 4th position (first page)
  • Keyword ‘ILO NDIS Noosa’ is ranking in the 4th position (first page)
  • Keyword ‘supported independent living Noosa’ is ranking in the 5th position (first page)
  • In February, on-page optimisation focused on the keyword ‘respite Sunshine Coast’. The effect on its ranking can be expected to materialise in the coming weeks.
  • Through the month of March, the SEO campaign will focus on off-page optimisation with the goal of gaining more listings on citation sites to improve the site’s Google presence.