YBLDHS: LevelUp Independent Living – January 2023 Monthly Report
Manager Analysis
January was a positive month for website metrics, with a 57.7% increase in traffic. There was a peak on January 8th, with 38 users to the site and 32 of them being new. Organic search channels accounted for nearly half of the total users, who spent almost 2 minutes on the website, indicating that the content on the site was relevant. The SEO campaign saw a slight drop in average rank, with some keywords moving from the first page of Google, but 2 keywords reached 1 position and 8 keywords are in the top 3 positions on the first page of Google Search. In January, the SEO campaign aimed to enhance the site’s authority, relevance, and trust through off-page optimisation. During February, the focus will shift to on-page optimisation, targeting the keyword “respite Sunshine Coast.” The objective is to move it to the top of Google search results.