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YBLDHS: LevelUp Independent Living – September 2022 Monthly Report

Oct 7, 2022

Manager

The campaign has hit some roadblocks as it kicks off, although there were several positives! User traffic is at almost 200 users, with 125 of them (63.1%) arriving through organic search channels. Average session duration also almost reached 2 minutes, with organic search users spending well over a minute on the website. As for SEO performance, the campaign’s keywords have begun gaining solid footing. There are 8 keywords in the top 3 spots of Google search results and a further 12 in the top 4 to 10 spots. We completed the fundamental steps in the SEO campaign during the month of September to build a foundation to effectively execute the campaign. In October, we will carry out more on-page and off-page strategies to boost significant keywords to boost their organic search rankings and improve customer actions.

SEO Analysis

  • Solid rankings for vital keywords can be observed as the SEO campaign kicked off in September.
  • 8 keywords ranking in top 3 (first page) results
  • 13 keywords ranking in top 4-10 (first page) results
  • Some of the high performing keywords are listed below. These are by no means permanent and have been included here because they reflect the breadth of the keywords and locations that have started to rank in Google
  • Keyword ‘NDIS SIL provider Gympie’ is ranking in the 1st position (first page)
  • Keyword ‘NDIS SIL provider Noosa’ is ranking in the 1st position (first page)
  • Keyword ‘ILO NDIS Gympie’ is ranking in the 2nd position (first page)
  • Keyword ‘ILO NDIS Noosa’ is ranking in the 3rd position (first page)
  • Keyword ‘supported independent living Noosa’ is ranking in the 4th position (first page)
  • In September, the fundamental first steps in the SEO campaign have been completed. These measures build the proper foundation to effectively execute the campaign.
  • Through the month of October, more on-page and off-page strategies will be carried out to boost the vital keyword rankings, with the ultimate goal of bringing them closer to the first page of Google search results and improving customer actions on the site.

    • YBLDHS: LevelUp Independent Living – May 2022 Monthly Report

    May 7, 2022

    Google Ads Analysis

  • May marks the first month for the Google Ads campaign under 5Tales.
  • Unfortunately, the campaign did not get any ad impressions. We reached out to Google Ads Support to discuss how we can further optimise the campaign. Based on their response, the ads were not delivered due to a number of reasons. First, the Ad Grant ads did not get a place within the maximum number of ads that can be shown for each Google search result. Secondly, the maximum keyword bid for a Google Ad Grant account is $2.00, but the competition for the keywords is high and costly. Lastly, Ad Grant ads are always placed below Google Paid account ads.
  • For May, we transferred the campaign to the Google Ads Paid account with a $100 monthly ad spend budget and paused it while awaiting for the final budget allocation. Further set up steps would still be needed for the campaign to go live such as copying the conversion actions from the Ad Grant account to the Paid account.
  • With that being said, the plan for June is to finish copying the conversion actions while waiting for the final monthly budget for the campaign.