Google Ads Analysis
1 Conversion
165 Clicks
4.03% CTR
$1.85 Avg. CPC
0.61% Conversion Rate
May marks the first month for the Google Ads campaign under 5Tales. We got a contact form submission from the Psychology and Assessments campaign, which is awesome to see despite the ads going live mid-month.
However, we noticed that page views to the MindCare website were also set up previously as a conversion action. Since there are two campaigns for MindCare, tracking of the page views can introduce duplicate results, hence making the conversion data unreliable. Page views also do not indicate high enough conversion intent. This is because it can still result in click outs when the information the user is looking for cannot be found on the website. We removed them as conversion actions and focused on calls and contact form submissions to optimise towards higher quality leads.
For May, we added specific psychologist names from the search term report into the negative keywords list. We also added new keywords based on Google’s recommendations from the most recent search trends.
With that being said, the plan for June is to continue updating the negative keywords list to avoid wastes in budget due to irrelevant, low intent and competitor searches.
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