SEO Analysis
17 keywords ranking in top 3 (first page) results
35 keywords ranking in top 4-10 (first page) results
Keyword ‘NDIS plan management Upper Caboolture’ is ranking in the 1st position (first page).
Keyword ‘NDIS plan management Sunshine Coast’ is ranking in the 1st position (first page).
Keyword ‘NDIS plan management Byron Bay’ is ranking in the 1st position (first page).
Keyword ‘NDIS plan management Maroochydore’ is ranking in the 1st position (first page).
In December, on-page optimisation focused on the keyword ‘NDIS plan management Gold Coast’. The effect on its ranking can be expected to materialise in the coming weeks.
Through January, the SEO campaign will focus on off-page optimisation strategies to build more natural links and improve site mentions and authority.
Google Ads
3 Conversion
126 Clicks
2.76% CTR
$7.92 Avg. CPC
2.38% Conversion Rate
December saw some wins for the Google Ads campaign, as there were 2 Contact Form submissions and 1 Registration to YCPM. The month also saw a significant reduction in cost per click from $21.60 to $7.92, which is a big win in terms of optimising ad spend.
However, the campaign was only visible 15.24% of the time when relevant searches were made by users. This is despite the increase in Ad Impressions from 2,550 in November to 4,557 in December.
For December, we added low intent, research-inclined, and competitor search terms in the negative keywords list. We also added the keyword “find an ndis plan manager” based from the Search Term Report.
With that being said, the plan for January is to perform further conversion optimisations and aim for the campaign to generate at least 10 monthly leads to secure a return on investment (ROI). We will also continue to update the negative keywords list to avoid irrelevant, low intent and competitor searches. Furthermore, we will refine the keywords and the ads so these can match the search trends that are closer to a conversion and generate ROI for the business.
Facebook Analysis
2 Results
2.02% CTR
7 Clicks
76 Reach
December marks the start of the Facebook Ads campaign being managed under the YCPM Facebook/Meta Business Manager account. There were a total of 346 ad Impressions, however, the campaign is currently in the learning phase.
The campaign gained 5 link clicks (directing traffic to the website) that eventually got 2 Contact Form submissions. This shows high user intent after seeing the ads and other information offered on the website.
As we enter January, we will optimise the ad delivery to spark consideration among users that viewed the ads so that they will go to the website and become leads. We will also be conducting further research into how we can pull out data from the YCPM Facebook/Meta Business Manager account to the Marketing Dashboard. While we work on this, there will be no data available in the dashboard.
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