Manager Analysis
In July, the Google Ads campaign displayed continuous improvement, achieving 23 conversions with an 8.39% Conversion Rate and 274 clicks. The average Cost Per Click (CPC) was $6.28, and the Click-Through Rate (CTR) stood at 2.76%. Notably, there were 4 successful registrations for the YCPM services, showcasing the campaign’s effectiveness. For August, the plan is to focus on further conversion optimisation to generate leads in Tasmania and maintain a monthly lead count of over 15, ensuring a solid return on investment (ROI). Updates to the negative keywords list will continue to refine targeting.
In July, the SEO campaign yielded impressive results, with 27 keywords ranking in the top 3 positions and 44 keywords securing the top 4-10 positions on the first page of search results. Noteworthy, ‘NDIS plan management Sunshine Coast’ ranked 1st, and ‘NDIS plan management Byron Bay’ and ‘NDIS plan management Maroochydore’ ranked 2nd on the first page. The campaign prioritised off-page optimisation through a local citation strategy, enhancing site visibility, credibility, and Google presence with reputable backlinks. For August, the on-page optimisation will concentrate on the keyword ‘NDIS plan management Gold Coast,’ targeting its medium to high competition and significant monthly searches. The goal is to enhance its competitiveness and secure a place on the first page of Google search results.
In July, the Facebook Ads campaign faced challenges but garnered 1 successful result in the form of registration. The campaign reached 31,259 unique users, with 302 users clicking through to the website. However, conversions were limited. For August, a cross-platform analysis utilising Google Analytics 4 data and Facebook Events Manager data will be employed to gain deeper insights into user traffic and behaviour across both platforms. Additionally, ad delivery will be optimised to reach higher-intent users, increasing the likelihood of conversions.
SEO Analysis
27 keywords ranking in top 3 (first page) results
44 keywords ranking in top 4-10 (first page) results
Keyword ‘NDIS plan management Sunshine Coast’ is ranking in the 1st position (first page).
Keyword ‘NDIS plan management Byron Bay’ is ranking in the 2nd position (first page).
Keyword ‘NDIS plan management Maroochydore’ is ranking in the 2nd position (first page).
Keyword ‘NDIS plan management Buderim’ is ranking in the 6th position (first page).
In July, the SEO campaign prioritised off-page optimisation using local citations strategy to improve the site’s visibility, credibility, and Google presence by providing reputable backlinks to the site.
Through August, the SEO on-page optimisation will focus on the keyword ‘NDIS plan management Gold Coast’ as it has a medium to high level of competition and significant monthly searches. The goal is to gain a better competitive edge for this keyword and bring it onto the first page of Google search results.
Google Ads Paid
23 Conversion
274 Clicks
8.39% Conversion Rate
$6.28 Avg. CPC
2.76% CTR
July saw continuous improvement in the performance of the Google Ads campaign. The conversions increased from 17 in June to 23 this month. This includes 4 successful Registrations for the YCPM services.
With that being said, the plan for August is to perform further conversion optimisations to start generating leads in Tasmania and aim for the campaign to continue generating more than 15 monthly leads to secure a return on investment (ROI). We will also continue to update the negative keywords list.
Facebook Ads
1 Result (Registration)
31,259 Reach
0.38 Link CTR
302 Link Clicks
347 Engagements
July has been challenging for the Facebook Ads campaign. The campaign reached 31,259 unique users, with 302 of them clicking the ads to be redirected to the website. However, it received minimal conversions.
As we enter August, we will continue to use a cross-platform analysis that will make use of both Google Analytics 4 data and Facebook Events Manager data to get more in-depth understanding and traceability of user traffic and behaviour across both Google and Facebook platforms. We will also optimise ad delivery to higher intent users to increase conversions.
Recent Comments