Manager Analysis
The month of March was positive with regard to Website Metrics. Site visitors increased by 17.2% compared to last month with more than half of users coming from organic search. Users also spent 5.3% more time on the site compared to last month with the average session being around 1.33 minutes. For SEO, there are currently 24 keywords ranking in the first 3 positions on the first page of Google Search.
In March, Facebook Ads displayed an upward trend. The campaign was able to reach 13,272 unique users, and 111 of them interacted with the ads. This included 24 post reactions, 7 post saves, and 80 link clicks, which redirected to the website. It should be noted that despite 9 contact form submissions being made after clicking through the ads, they were not reflected in the campaign report. This was due to only being able to target one conversion action at a time in the ad set, and Registration was set up as the primary conversion action. These additional conversions were identified using Google Analytics for cross-platform conversion analysis. As part of the optimisation strategy, a “See More” display link was added to the Switch NDIS Plan Manager landing page. Additionally, a mail emoji was included in the ad copy before the “Reach out to us today” call to action.
During April, the on-page SEO optimisation will concentrate on the highly competitive keyword “NDIS plan management Adelaide,” which has significant monthly searches and has not established a strong position in the rankings. The aim is to improve its ranking and bring it closer to the first page of Google search results. In addition, we will use a cross-platform analysis to gain a more comprehensive understanding and traceability of user traffic and behaviour across both Google and Facebook platforms. This analysis will incorporate data from Google Analytics 4 and Facebook Events Manager to provide more in-depth insights. By utilising this approach, we can gain a better understanding of how users interact with our website and ads, which can help us refine our SEO and advertising strategies for maximum effectiveness.
SEO Analysis
24 keywords ranking in top 3 (first page) results
36 keywords ranking in top 4-10 (first page) results
Keyword ‘NDIS plan management Buderim’ is ranking in the 1st position (first page).
Keyword ‘NDIS plan management Byron Bay’ is ranking in the 2nd position (first page).
Keyword ‘NDIS plan management Maroochydore’ is ranking in the 5th position (first page).
Keyword ‘NDIS plan management Sunshine Coast’ is ranking in the 12th position (second page).
In March, the SEO campaign focused on off-page optimisation strategies with the goal of improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
Through April, the SEO on-page optimisation will focus on the keyword ‘NDIS plan management Adelaide’ as it has a high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.
Google Ads Paid
12 Conversions
252 Clicks
1.31% CTR
$3.97 Avg. CPC
4.76% Conversion Rate
March saw big wins for the Google Ads campaign, since it had 12 conversions compared to 3 in February. This includes 2 Registrations for the YCPM services.
For March, we put low intent, research-inclined, and competitor search terms in the negative keywords list.
With that being said, the plan for April is to perform further conversion optimisations and aim for the campaign to continue generating more than 10 monthly leads to secure a return on investment (ROI). We will also continue to update the negative keywords list. Lastly, we will refine the keywords and the ads to generate higher ROI for the business.
Facebook Ads
11 Results (9 Contact Form Submissions, 2 Registration)
13,272 Reach
0.31% CTR
80 Link Clicks
111 Engagements
March has seen an upward trend for Facebook Ads. The campaign reached 13,272 unique users, with 111 of them engaging with the ads. These included 24 post reactions, 7 post saves, and 80 link clicks (i.e. redirects to the website).
It is important to note that 9 contact form submissions were made after clicking through the ads, but were not reflected in the campaign report. This is because we can only target one conversion action at a time in the ad set, and we have Registration set up as the main conversion action. These additional conversions were determined using Google Analytics for cross-platform conversion analysis.
As part of our optimisation strategy, we added a “See More” display link for the Switch NDIS Plan Manager landing page. We also added a mail emoji in the ad copy before the “Reach out to us today” call-to-action.
As we enter April, we will continue to use a cross-platform analysis that will make use of both Google Analytics 4 data and Facebook Events Manager data to get more in-depth understanding and traceability of user traffic and behaviour across both Google and Facebook platforms.
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