Manager Analysis
May witnessed a significant upward trend in the Google Ads campaign, resulting in a noteworthy increase in conversions from 10 in April to 20 this month. Among these conversions, 2 registrations were secured for the YCPM services. To optimise performance, the team scaled up the budget from $1,000 to $1,750 and expanded the target locations to include South Australia and Tasmania. Furthermore, low intent, research-inclined, and competitor search terms were added to the negative keywords list. Looking ahead to June, the plan is to continue fine-tuning conversion optimisation strategies to generate leads in South Australia, aiming for a monthly lead count exceeding 15 to ensure a favourable return on investment (ROI). Regular updates to the negative keywords list will also be carried out.
The SEO campaign delivered positive outcomes in May, with 25 keywords ranking within the top three positions and an additional 44 keywords securing positions between four and ten on the first page of search results. Noteworthy keywords such as ‘NDIS plan management Sunshine Coast’ and ‘NDIS plan management Byron Bay’ claimed the top position. The campaign prioritised off-page optimisation strategies, focusing on local citations to enhance the website’s visibility, credibility, and Google presence through reputable backlinks. As the campaign transitions to June, on-page optimisation efforts will target the keyword ‘NDIS plan management Sydney,’ aiming to gain a competitive edge and secure a prominent position on the first page of Google search results.
The new Facebook Ads campaign was launched on the final day of May with an increased budget and expanded target locations. Currently in the learning phase, the campaign swiftly reached 1,133 unique users, attracting 5 link clicks that redirected users to the website. Moving into June, a comprehensive cross-platform analysis will be implemented, leveraging both Google Analytics 4 data and Facebook Events Manager data to gain a deeper understanding of user traffic and behaviour across the Google and Facebook platforms. Additionally, the team plans to introduce the fourth ad copy upon approval, further optimising the campaign’s performance and effectiveness.
SEO Analysis
25 keywords ranking in top 3 (first page) results
44 keywords ranking in top 4-10 (first page) results
Keyword ‘NDIS plan management Sunshine Coast’ is ranking in the 1st position (first page).
Keyword ‘NDIS plan management Byron Bay’ is ranking in the 1st position (first page).
Keyword ‘NDIS plan management Maroochydore’ is ranking in the 4th position (first page).
Keyword ‘NDIS plan management Buderim’ is ranking in the 5th position (first page).
In May, the SEO campaign focused on off-page optimisation using local citations strategy to improve the site’s visibility, credibility, and Google presence by providing reputable backlinks to the site.
Through June, the SEO on-page optimisation will focus on the keyword ‘NDIS plan management Sydney’ as it has a medium to high level of competition and significant monthly searches. The goal is to gain a better competitive edge for this keyword and bring it onto the first page of Google search results.
Google Ads Paid
20 Conversions
232 Clicks
3.16% CTR
$5.87 Avg. CPC
8.62% Conversion Rate
May saw a significant upward trend for the Google Ads campaign, with conversions increasing from 10 in April to 20 this month. This includes 2 Registrations for the YCPM services.
For May, we scaled up the budget from $1,000 to $1,750 and included the new target locations, South Australia and Tasmania. We also put low intent, research-inclined, and competitor search terms in the negative keywords list.
With that being said, the plan for June is to perform further conversion optimisations to start generating leads in South Australia and aim for the campaign to continue generating more than 15 monthly leads to secure a return on investment (ROI). We will also continue to update the negative keywords list.
Facebook Ads
1,133 Reach
0.41% CTR
5 Link Clicks
6 Engagements
The new Facebook Ads campaign went live on the last day of May, which scaled up in budget and target locations. With that, it is still currently in the learning phase. However, the campaign immediately reached 1,133 unique users, with 5 of them clicking the ads to be redirected to the website.
As we enter June, we will continue to use a cross-platform analysis that will make use of both Google Analytics 4 data and Facebook Events Manager data to get more in-depth understanding and traceability of user traffic and behaviour across both Google and Facebook platforms. We will also upload the 4th ad copy once approved.
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