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YBLDHS: Your Choice Plan Management – October 2023 Monthly Report

by | Nov 7, 2023 | YBLDHS: Your Choice Plan Management

Manager Analysis

In the month of October, the SEO campaign for the client exhibited significant progress. The analysis reveals that 29 keywords secured a position in the top 3 (first page) of search results, while an additional 40 keywords ranked in the top 4-10 (first page) results, showcasing the effectiveness of the SEO efforts.

Notably, critical keywords such as ‘NDIS plan management Nambour’ and ‘NDIS plan management Byron Bay’ secured the top position on the first page, with ‘NDIS plan management Maroochydore’ and ‘NDIS plan management Caloundra’ holding the 3rd position. ‘NDIS plan management Sunshine Coast’ also displayed commendable growth, ranking in the 5th position.

October’s on-page optimisation efforts were centered around ‘NDIS plan management Geelong,’ with expectations of continued improvements in the upcoming weeks. Looking ahead to November, the SEO strategy will shift towards off-page optimisation, utilising guest posting opportunities to enhance referral traffic and authority.

During the month of October, the Google Ads campaign demonstrated consistent performance for the client. The campaign garnered 9 valuable conversions, accompanied by 187 clicks, resulting in an impressive 3.01% click-through rate (CTR) and a 4.81% conversion rate.

The ads generated two Contact Form submissions, three calls directly from the ads, two calls through the website, and two registrations for YCPM NDIS Plan Management services, attesting to the campaign’s success.

To maintain the campaign’s efficiency, negative keywords were strategically added to eliminate low intent, irrelevant, and competitor search terms. Looking forward to November, the plan is to continue refining the negative keywords list and optimising ad copy and keywords to further enhance lead generation, ensuring continued success in the Google Ads campaign.

SEO Analysis

  • 29 keywords ranking in top 3 (first page) results
  • 40 keywords ranking in top 4-10 (first page) results
  • Keyword ‘NDIS plan management Nambour’ is ranking in the 1st position (first page).
  • Keyword ‘NDIS plan management Byron Bay’ is ranking in the 1st position (first page).
  • Keyword ‘NDIS plan management Maroochydore’ is ranking in the 3rd position (first page).
  • Keyword ‘NDIS plan management Caloundra’ is ranking in the 3rd position (first page).
  • Keyword ‘NDIS plan management Sunshine Coast’ is ranking in the 5th position (first page).
  • In October, on-page optimisation focused on the keyword ‘NDIS plan management Geelong’. Its ranking can be expected to improve in the upcoming weeks.
  • Through November, the SEO campaign will focus on off-page optimisation strategies using guest posting opportunities to create more referral traffic and improve its authority.

Google Ads Paid

  • 9 Conversions
  • 187 Clicks
  • 3.01% CTR
  • 4.81% Conversion Rate
  • $10.40 Avg. CPC
  • October has seen consistent performance in the Google Ads campaign. The ads received 2 Contact Form submissions, 3 calls from the ads, 2 calls through the website, and 2 registrations for YCPM NDIS Plan Management services.
  • As part of our regular optimisation, we added low intent, irrelevant, and competitor search terms in the negative keywords list.
  • With that being said, the plan for November is to continue updating the negative keywords list. We will also optimise the ad copy and keywords to ramp up the lead generation.