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September continues the excellent trend for website metrics and both the SEO and Google Ads campaigns. User traffic saw a promising upward trend over the month, and increased by 96.5% from August. Of total site visitors, 24.1% arrived through organic search channels and spent well over a minute on the website. The site’s average SEO rank has remained steady, and it has more keywords now on the first page of Google search results. 24 of those keywords are in the top 3 spots, with over half holding the #1 spot. Meanwhile, for the Google Ads campaign, it saw 2 successful registrations – so 2 people signed up for YCPM’s services. This is the highest intent lead achievable for the campaign, which is a huge win. However, it’s notable that irrelevant and competitor search terms trigger ads that do not convert, which wastes some of the budget. In September, we added low-intent and competitor search terms to the negative keywords list. We also focused on off-page strategies – especially premium PR syndication – to improve website authority and relevance. This October, we will continue updating the negative keywords list and test Remarketing for website visitors that did not become leads. We will also start the setup for Google Analytics 4 to track website statistics, since the Universal Analytics version will be phased out. For SEO, we will focus on-page optimisations on the ‘NDIS plan management Brisbane’ since it is a competitive keyword with a high monthly search volume.
Google Ads Analysis
3 Conversions
122 Clicks
2.24% CTR
$7.95 Avg. CPC
2.46% Conversion Rate
September has been an awesome month for the Google Ads campaign. The most exciting one is that the campaign gained two successful Registrations, meaning someone signed up for YCPM’s service and not just inquired about the business. This is the highest-intent lead that can be achieved for the campaign, which is a really big win to have.
However, many irrelevant, research-inclined, and competitor search terms trigger the ads and get clicks, but not conversions. This results in wastes in the ad spend budget. Keywords related to “self management” of NDIS funds are also popping up in the search terms report. Although the campaign is getting conversions, it is not enough to generate ROI for the campaign based on the $200 estimated value of each lead.
For September, we added low intent, research-inclined, and competitor search terms in the negative keywords list.
With that being said, the plan for October is to continue updating the negative keywords list to avoid irrelevant, low intent and competitor searches. We will also further refine the keywords and the ads so these can match the search trends that are closer to a conversion and generate ROI for the business. Furthermore, we will test Remarketing to re-appear before website visitors that did not become leads. Finally, we will start setting up Google Analytics 4 (GA4) for tracking website statistics. This will be the new standard beyond July 2023, wherein the Universal Analytics version of Google Analytics will be phased out.
SEO Analysis
25 keywords ranking in top 3 (first page) results
21 keywords ranking in top 4-10 (first page) results
Keyword ‘NDIS plan management Upper Caboolture’ is ranking in the 1st position (first page).
Keyword ‘NDIS plan management Sunshine Coast’ is ranking in the 1st position (first page).
Keyword ‘NDIS plan management Coolum Beach’ is ranking in the 2nd position (first page).
Keyword ‘NDIS plan management Maroochydore’ is ranking in the 7th position (first page).
In September, the SEO campaign focused on off-page optimisation strategies, particularly premium PR syndication, with the goal of improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
Through October, on-page optimisation will focus on the keyword ‘NDIS plan management Brisbane’ as it has a medium to high level of competition and significant monthly searches. The goal is to bring it closer to the first page of Google search results.
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