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YBLDHS: Your Choice Plan Management – September 2023 Monthly Report

by | Oct 9, 2023 | YBLDHS: Your Choice Plan Management

Manager Analysis

In September, the SEO campaign achieved commendable results, with 31 keywords securing top 3 positions and an additional 37 keywords ranking in the top 4-10 positions on the first page. Noteworthy successes include ‘NDIS plan management Nambour’ and ‘NDIS plan management Caloundra,’ both claiming the 1st position on the first page. ‘NDIS plan management Sunshine Coast,’ ‘NDIS plan management Byron Bay,’ and ‘NDIS plan management Maroochydore’ secured strong 2nd and 3rd positions, contributing to a robust online presence.

September’s strategic focus involved off-page optimisation, particularly leveraging Google Maps embeds. These embeds, acting as high-calibre outbound links, bolstered the website’s authority and trustworthiness. As the campaign transitions into October, on-page optimisation will be directed towards the keyword ‘NDIS plan management Geelong.’ Given its medium to high competition and substantial monthly searches, the goal is to enhance competitiveness for this keyword, aiming for a closer proximity to the #1 position in Google search results. This targeted approach seeks to further solidify the campaign’s success and prominence in relevant search queries.

The Google Ads campaign showed a slight decline in performance. The campaign resulted in 11 conversions, with 188 clicks and a 2.92% click-through rate (CTR). The conversion rate stood at 5.85%, and the average cost per click (CPC) was $9.00. Notably, the ads generated 4 calls and 6 calls through the website, along with 1 registration for YCPM NDIS Plan Management services. As part of regular optimisation, low intent, irrelevant, and competitor search terms were added to the negative keywords list. Looking ahead to October, the plan includes ongoing updates to the negative keywords list and further optimisation of ad copy and keywords to enhance lead generation.

SEO Analysis

  • 31 keywords ranking in top 3 (first page) results
  • 37 keywords ranking in top 4-10 (first page) results
  • Keyword ‘NDIS plan management Nambour’ is ranking in the 1st position (first page).
  • Keyword ‘NDIS plan management Caloundra’ is ranking in the 1st position (first page).
  • Keyword ‘NDIS plan management Sunshine Coast’ is ranking in the 2nd position (first page).
  • Keyword ‘NDIS plan management Byron Bay’ is ranking in the 2nd position (first page).
  • Keyword ‘NDIS plan management Maroochydore’ is ranking in the 3rd position (first page).
  • In September, the SEO campaign focused on off-page optimisation strategies, leveraging Google Maps embeds. These embeds act as high-calibre outbound links, which can boost the website’s authority and trustworthiness.
  • Through October, the SEO on-page optimisation will focus on the keyword ‘NDIS plan management Geelong’ as it has a medium to high level of competition and significant monthly searches. The goal is to gain a better competitive edge for this keyword and bring it closer to the #1 position in Google search results.

Google Ads Paid

  • 11 Conversions
  • 188 Clicks
  • 2.92% CTR
  • 5.85% Conversion Rate
  • $9.00 Avg. CPC
  • September has seen a slight decline in the performance of the Google Ads campaign. The ads received 4 calls from the ads, 6 calls through the website, and 1 registration for YCPM NDIS Plan Management services.
  • As part of our regular optimisation, we added low intent, irrelevant, and competitor search terms in the negative keywords list.
  • With that being said, the plan for October is to continue updating the negative keywords list. We will also optimise the ad copy and keywords to ramp up the lead generation.