Manager Analysis

November exhibited robust SEO performance, with 38 keywords securing the top 3 rankings and an additional 35 in the top 4-10. Notably, ‘NDIS plan management Morayfield’ dominated in the 1st position. Off-page optimisation via guest posting strategies bolstered referral traffic and backlinks. The focus now narrows to South East Queensland, optimising for ‘NDIS plan management Brisbane’ and ‘NDIS plan managers Gold Coast’ in December, targeting competitive keywords for enhanced visibility.

The GBP strategy showcased success, particularly with ‘NDIS plan management Morayfield,’ securing 1st position in Google Maps. Key listings, like ‘Sunshine Coast plan manager,’ consistently led the local search results. In November, the primary Your Choice Plan Management listing generated substantial engagement, including 693 views, 53 website clicks, 61 direction requests, and 54 phone calls. The focus remains on maintaining local prominence through December.

November maintained stable Google Ads performance with 8 conversions and a 5.33% conversion rate. While achieving 150 clicks, the average CPC stood at $12.98. Ongoing optimisation efforts included testing keyword bidding strategies and transitioning from Manual CPC to maximum conversions. December’s emphasis shifts to campaign restructuring and the introduction of Performance Max for comprehensive lead generation across various Google channels.

SEO Analysis

• 38 keywords ranking in top 3 (first page) results
• 35 keywords ranking in top 4-10 (first page) results
• Keyword ‘NDIS plan management Morayfield’ is ranking in the 1st position (first page).
• Keyword ‘NDIS plan management Caloundra’ is ranking in the 1st position (first page).
• Keyword ‘NDIS plan management Buderim’ is ranking in the 3rd position (first page).
• Keyword ‘NDIS plan management Maroochydore’ is ranking in the 4th position (first page).
• Keyword ‘NDIS plan management Caboolture’ is ranking in the 8th position (first page).
• In November, the SEO campaign focused on off-page optimisation strategies through guest posting opportunities to help drive referral traffic, build backlinks, and boost your site’s authority. Additionally, focus locations will henceforth only include areas in South East Queensland region.
• Through December, the SEO on-page optimisation will focus on the keywords ‘NDIS plan management Brisbane’ and ‘NDIS plan managers Gold Coast’ as they have medium to high levels of competition and significant monthly searches. The goal is to gain a better competitive edge for these keywords and bring them onto the first page of Google search results.

GBP Analysis

• Keyword ‘NDIS plan management Morayfield’ is ranking in 1st position in Google Maps or local search results (ahead of the map pack).
• Keyword ‘NDIS plan management Caboolture’ is ranking in 1st position in Google Maps or local search results (ahead of the map pack).
• Keyword ‘plan manager Maroochydore’ is ranking in 1st position in Google Maps or local search results (ahad of the map pack).
• Keyword ‘Sunshine Coast plan manager’ is ranking in 1st position in Google Maps or local search results (ahad of the map pack).
• In November, the main Your Choice Plan Management listing generated 693 views from Google Search and Google Maps via desktop and mobile searches, 53 website clicks, 61 direction requests, and 54 phone calls made directly from the GBP listing.

Google Ads Analysis

• 8 Conversions
• 5.33% Conversion Rate
• 150 Clicks
• 2.66% CTR
• $12.98 Avg. CPC
• In November, the campaign continued to achieve a stable performance with 8 conversions to the website. The ads received 1 Contact Form submission, 3 calls from the ads,1 call through the website, and 3 registrations for YCPM NDIS Plan Management services.
• As part of our regular optimisation strategy, we tested out new keyword bidding strategies from Manual CPC to Maximise Conversions, which uses Google’s AI to set bids to help get the most conversions for the campaign within the set daily budget.
• With that being said, the main focus is to restructure the campaigns and test launch a Performance Max campaign for Lead Generation. Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. It’s designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google’s channels like YouTube, Display, Search, Discover, Gmail, and Maps.

Manager Analysis

In the month of October, the SEO campaign for the client exhibited significant progress. The analysis reveals that 29 keywords secured a position in the top 3 (first page) of search results, while an additional 40 keywords ranked in the top 4-10 (first page) results, showcasing the effectiveness of the SEO efforts.

Notably, critical keywords such as ‘NDIS plan management Nambour’ and ‘NDIS plan management Byron Bay’ secured the top position on the first page, with ‘NDIS plan management Maroochydore’ and ‘NDIS plan management Caloundra’ holding the 3rd position. ‘NDIS plan management Sunshine Coast’ also displayed commendable growth, ranking in the 5th position.

October’s on-page optimisation efforts were centered around ‘NDIS plan management Geelong,’ with expectations of continued improvements in the upcoming weeks. Looking ahead to November, the SEO strategy will shift towards off-page optimisation, utilising guest posting opportunities to enhance referral traffic and authority.

During the month of October, the Google Ads campaign demonstrated consistent performance for the client. The campaign garnered 9 valuable conversions, accompanied by 187 clicks, resulting in an impressive 3.01% click-through rate (CTR) and a 4.81% conversion rate.

The ads generated two Contact Form submissions, three calls directly from the ads, two calls through the website, and two registrations for YCPM NDIS Plan Management services, attesting to the campaign’s success.

To maintain the campaign’s efficiency, negative keywords were strategically added to eliminate low intent, irrelevant, and competitor search terms. Looking forward to November, the plan is to continue refining the negative keywords list and optimising ad copy and keywords to further enhance lead generation, ensuring continued success in the Google Ads campaign.

SEO Analysis

• 29 keywords ranking in top 3 (first page) results
• 40 keywords ranking in top 4-10 (first page) results
• Keyword ‘NDIS plan management Nambour’ is ranking in the 1st position (first page).
• Keyword ‘NDIS plan management Byron Bay’ is ranking in the 1st position (first page).
• Keyword ‘NDIS plan management Maroochydore’ is ranking in the 3rd position (first page).
• Keyword ‘NDIS plan management Caloundra’ is ranking in the 3rd position (first page).
• Keyword ‘NDIS plan management Sunshine Coast’ is ranking in the 5th position (first page).
• In October, on-page optimisation focused on the keyword ‘NDIS plan management Geelong’. Its ranking can be expected to improve in the upcoming weeks.
• Through November, the SEO campaign will focus on off-page optimisation strategies using guest posting opportunities to create more referral traffic and improve its authority.

Google Ads Paid

• 9 Conversions
• 187 Clicks
• 3.01% CTR
• 4.81% Conversion Rate
• $10.40 Avg. CPC
• October has seen consistent performance in the Google Ads campaign. The ads received 2 Contact Form submissions, 3 calls from the ads, 2 calls through the website, and 2 registrations for YCPM NDIS Plan Management services.
• As part of our regular optimisation, we added low intent, irrelevant, and competitor search terms in the negative keywords list.
• With that being said, the plan for November is to continue updating the negative keywords list. We will also optimise the ad copy and keywords to ramp up the lead generation.