YBLDHS: Your Choice Plan Management – July 2023 Monthly Report
Manager Analysis
In July, the Google Ads campaign displayed continuous improvement, achieving 23 conversions with an 8.39% Conversion Rate and 274 clicks. The average Cost Per Click (CPC) was $6.28, and the Click-Through Rate (CTR) stood at 2.76%. Notably, there were 4 successful registrations for the YCPM services, showcasing the campaign’s effectiveness. For August, the plan is to focus on further conversion optimisation to generate leads in Tasmania and maintain a monthly lead count of over 15, ensuring a solid return on investment (ROI). Updates to the negative keywords list will continue to refine targeting.
In July, the SEO campaign yielded impressive results, with 27 keywords ranking in the top 3 positions and 44 keywords securing the top 4-10 positions on the first page of search results. Noteworthy, ‘NDIS plan management Sunshine Coast’ ranked 1st, and ‘NDIS plan management Byron Bay’ and ‘NDIS plan management Maroochydore’ ranked 2nd on the first page. The campaign prioritised off-page optimisation through a local citation strategy, enhancing site visibility, credibility, and Google presence with reputable backlinks. For August, the on-page optimisation will concentrate on the keyword ‘NDIS plan management Gold Coast,’ targeting its medium to high competition and significant monthly searches. The goal is to enhance its competitiveness and secure a place on the first page of Google search results.
In July, the Facebook Ads campaign faced challenges but garnered 1 successful result in the form of registration. The campaign reached 31,259 unique users, with 302 users clicking through to the website. However, conversions were limited. For August, a cross-platform analysis utilising Google Analytics 4 data and Facebook Events Manager data will be employed to gain deeper insights into user traffic and behaviour across both platforms. Additionally, ad delivery will be optimised to reach higher-intent users, increasing the likelihood of conversions.
SEO Analysis
Google Ads Paid
Facebook Ads
YBLDHS: Your Choice Plan Management – June 2023 Monthly Report
Manager Analysis
June showed steady performance for the Google Ads campaign, with 17 conversions and 234 clicks. The campaign achieved a 2.62% click-through rate (CTR) with an average cost per click (CPC) of $7.47. Notably, there were 4 successful registrations for the YCPM services, expanding lead generation to South Australia while still facing challenges in Tasmania. To optimise targeting, low intent, research-inclined, and competitor search terms were added to the negative keywords list. The plan for July is to further optimise for conversions, focusing on generating leads in Tasmania and aiming for a minimum of 15 monthly leads to achieve a positive return on investment (ROI). Ongoing updates to the negative keywords list will continue.
In June, the SEO campaign delivered positive results, with 34 keywords ranking in the top 3 results and 35 keywords ranking in the top 4-10 results on the first page. Key phrases such as ‘NDIS plan management Sunshine Coast’ and ‘NDIS plan management Byron Bay’ secured top positions in search rankings. On-page optimisation efforts focused on the keyword ‘NDIS plan management Sydney,’ with anticipated improvements in the coming weeks. For July, the SEO campaign will shift focus to off-page optimisation strategies, including acquiring local citations to enhance the site’s visibility, credibility, and Google presence through reputable backlinks.
June marked the first full month of the new Facebook Ads campaign, which immediately reached 17,879 unique users. The campaign generated two leads, one through a registration and another through a contact form submission. The ads achieved a 0.47% click-through rate (CTR) with 180 link clicks, resulting in 242 engagements. Although the campaign is still in the learning phase, it demonstrated promising performance in terms of reaching a wide audience and generating user interactions. For July, cross-platform analysis using data from Google Analytics 4 and Facebook Events Manager will be implemented to gain deeper insights into user traffic and behaviour. Additionally, an additional ad copy will be uploaded once approved to further optimise campaign performance.