YBLDHS: Your Choice Plan Management – May 2023 Monthly Report
Manager Analysis
May witnessed a significant upward trend in the Google Ads campaign, resulting in a noteworthy increase in conversions from 10 in April to 20 this month. Among these conversions, 2 registrations were secured for the YCPM services. To optimise performance, the team scaled up the budget from $1,000 to $1,750 and expanded the target locations to include South Australia and Tasmania. Furthermore, low intent, research-inclined, and competitor search terms were added to the negative keywords list. Looking ahead to June, the plan is to continue fine-tuning conversion optimisation strategies to generate leads in South Australia, aiming for a monthly lead count exceeding 15 to ensure a favourable return on investment (ROI). Regular updates to the negative keywords list will also be carried out.
The SEO campaign delivered positive outcomes in May, with 25 keywords ranking within the top three positions and an additional 44 keywords securing positions between four and ten on the first page of search results. Noteworthy keywords such as ‘NDIS plan management Sunshine Coast’ and ‘NDIS plan management Byron Bay’ claimed the top position. The campaign prioritised off-page optimisation strategies, focusing on local citations to enhance the website’s visibility, credibility, and Google presence through reputable backlinks. As the campaign transitions to June, on-page optimisation efforts will target the keyword ‘NDIS plan management Sydney,’ aiming to gain a competitive edge and secure a prominent position on the first page of Google search results.
The new Facebook Ads campaign was launched on the final day of May with an increased budget and expanded target locations. Currently in the learning phase, the campaign swiftly reached 1,133 unique users, attracting 5 link clicks that redirected users to the website. Moving into June, a comprehensive cross-platform analysis will be implemented, leveraging both Google Analytics 4 data and Facebook Events Manager data to gain a deeper understanding of user traffic and behaviour across the Google and Facebook platforms. Additionally, the team plans to introduce the fourth ad copy upon approval, further optimising the campaign’s performance and effectiveness.
SEO Analysis
Google Ads Paid
Facebook Ads
YBLDHS: Your Choice Plan Management – April 2023 Monthly Report
Manager Analysis
In April, the Google Ads campaign continued to perform well, generating 10 conversions and 239 clicks, resulting in a 2.39% click-through rate (CTR) and an average cost per click (CPC) of $4.06. The campaign also achieved a 4.18% conversion rate, with 2 registrations for YCPM services. To improve the campaign’s performance, low-intent, research-oriented, and competitor-related search terms were added to the negative keywords list. For May, the focus will be on further optimising the campaign for conversions and aiming to generate more than 10 monthly leads to ensure a positive return on investment (ROI). The negative keywords list will continue to be updated to ensure the campaign targets high-intent search terms. The team will also refine the keywords and ads to generate higher ROI and drive more conversions for the business.
For the SEO campaign, we saw positive results with 22 keywords ranking in the top 1-3 spots in the search results, and 42 keywords ranking in the top 4-10 spots. Notably, the keyword ‘NDIS plan management Sunshine Coast’ jumped significantly from the 12th position on the second page to the 1st position on the first page. Other keywords like ‘NDIS plan management Buderim,’ ‘NDIS plan management Byron Bay,’ and ‘NDIS plan management Maroochydore’ also ranked well, appearing on the first page. On-page optimisation efforts in April targeted the keyword ‘NDIS plan management Adelaide’ with the expectation of improving its ranking in the coming weeks. In May, the focus will shift to off-page optimisation, primarily local citation building, to further enhance the site’s ranking in the local search results.
The Facebook Ads campaign generated 8,512 unique users with 97 of them engaging with the ads, achieving a CTR of 0.40%. The campaign had 71 link clicks, 17 post reactions, 6 comments, and 3 post saves. Commenting proved to be an avenue for enquiries from users who preferred not to leave the Facebook/Meta platform. UTM tracking was set up to attribute paid social traffic and conversions properly in Google Analytics 4, enabling the tracking of conversions other than registrations, such as contact form submissions. In May, a cross-platform analysis will be used to gain a more in-depth understanding of user traffic and behaviour across both Google and Facebook platforms.