YBLDHS: Your Choice Plan Management – March 2023 Monthly Report
Manager Analysis
The month of March was positive with regard to Website Metrics. Site visitors increased by 17.2% compared to last month with more than half of users coming from organic search. Users also spent 5.3% more time on the site compared to last month with the average session being around 1.33 minutes. For SEO, there are currently 24 keywords ranking in the first 3 positions on the first page of Google Search.
In March, Facebook Ads displayed an upward trend. The campaign was able to reach 13,272 unique users, and 111 of them interacted with the ads. This included 24 post reactions, 7 post saves, and 80 link clicks, which redirected to the website. It should be noted that despite 9 contact form submissions being made after clicking through the ads, they were not reflected in the campaign report. This was due to only being able to target one conversion action at a time in the ad set, and Registration was set up as the primary conversion action. These additional conversions were identified using Google Analytics for cross-platform conversion analysis. As part of the optimisation strategy, a “See More” display link was added to the Switch NDIS Plan Manager landing page. Additionally, a mail emoji was included in the ad copy before the “Reach out to us today” call to action.
During April, the on-page SEO optimisation will concentrate on the highly competitive keyword “NDIS plan management Adelaide,” which has significant monthly searches and has not established a strong position in the rankings. The aim is to improve its ranking and bring it closer to the first page of Google search results. In addition, we will use a cross-platform analysis to gain a more comprehensive understanding and traceability of user traffic and behaviour across both Google and Facebook platforms. This analysis will incorporate data from Google Analytics 4 and Facebook Events Manager to provide more in-depth insights. By utilising this approach, we can gain a better understanding of how users interact with our website and ads, which can help us refine our SEO and advertising strategies for maximum effectiveness.
SEO Analysis
Google Ads Paid
Facebook Ads
YBLDHS: Your Choice Plan Management – February 2023 Monthly Report
Manager Analysis
The month of February saw some ups and downs in regard to Website Metrics. Site visitors increased by 31.2% compared to last month with more than half of users coming from organic search. However, users spent 22.7% less on the site compared to last month with the average session being around 1.31 minutes. For SEO, there are currently 20 keywords ranking in the first 3 positions on the first page of Google Search.
During February, the on-page optimisation efforts focused on the keyword “NDIS plan management Brisbane”. These efforts are expected to result in an improvement in the website’s ranking in the upcoming weeks. The Facebook Ads campaign saw both positive and negative outcomes in February, with 10,796 unique users reached and 141 engagements with the ads. These engagements included 47 post reactions, 3 post saves, 1 post share, and 90 link clicks. Throughout the month, efforts were made to research projected traffic for individuals with the intent to switch NDIS plan managers. However, there was no significant projection to warrant a shift in the ad focus. A new bidding strategy was also tested in the campaign to maximize conversions. Finally, low-intent, research-inclined, and competitor search terms were added to the negative keyword list to improve the campaign’s efficiency and reduce the waste of the budget. Overall, these efforts aimed to enhance the website’s visibility and attract more qualified traffic to the NDIS plan management services offered by the company.
Moving into March the plan is to further optimise conversions and generate a minimum of 10 monthly leads to achieving a return on investment (ROI) for the campaign. Updating the negative keyword list will also continue, along with refining the keywords and ads to generate ROI for the business. The focus of the SEO campaign will shift towards off-page optimisation strategies to improve the site’s authority, relevance, and trustworthiness. A cross-platform analysis will be employed, using both Google Analytics 4 data and Facebook Events Manager data, to gain a more in-depth understanding and traceability of user traffic and behaviour across both Google and Facebook platforms. These efforts aim to improve the website’s visibility, attract more qualified traffic, and ultimately, drive conversions for the business.