Select Page

YBLDHS: Your Choice Plan Management – December 2022 Monthly Report

Jan 13, 2023

SEO Analysis

  • 17 keywords ranking in top 3 (first page) results
  • 35 keywords ranking in top 4-10 (first page) results
  • Keyword ‘NDIS plan management Upper Caboolture’ is ranking in the 1st position (first page).
  • Keyword ‘NDIS plan management Sunshine Coast’ is ranking in the 1st position (first page).
  • Keyword ‘NDIS plan management Byron Bay’ is ranking in the 1st position (first page).
  • Keyword ‘NDIS plan management Maroochydore’ is ranking in the 1st position (first page).
  • In December, on-page optimisation focused on the keyword ‘NDIS plan management Gold Coast’. The effect on its ranking can be expected to materialise in the coming weeks.
  • Through January, the SEO campaign will focus on off-page optimisation strategies to build more natural links and improve site mentions and authority.

    • Google Ads

  • 3 Conversion
  • 126 Clicks
  • 2.76% CTR
  • $7.92 Avg. CPC
  • 2.38% Conversion Rate
  • December saw some wins for the Google Ads campaign, as there were 2 Contact Form submissions and 1 Registration to YCPM. The month also saw a significant reduction in cost per click from $21.60 to $7.92, which is a big win in terms of optimising ad spend.
  • However, the campaign was only visible 15.24% of the time when relevant searches were made by users. This is despite the increase in Ad Impressions from 2,550 in November to 4,557 in December.
  • For December, we added low intent, research-inclined, and competitor search terms in the negative keywords list. We also added the keyword “find an ndis plan manager” based from the Search Term Report.
  • With that being said, the plan for January is to perform further conversion optimisations and aim for the campaign to generate at least 10 monthly leads to secure a return on investment (ROI). We will also continue to update the negative keywords list to avoid irrelevant, low intent and competitor searches. Furthermore, we will refine the keywords and the ads so these can match the search trends that are closer to a conversion and generate ROI for the business.

    • Facebook Analysis

  • 2 Results
  • 2.02% CTR
  • 7 Clicks
  • 76 Reach
  • December marks the start of the Facebook Ads campaign being managed under the YCPM Facebook/Meta Business Manager account. There were a total of 346 ad Impressions, however, the campaign is currently in the learning phase.
  • The campaign gained 5 link clicks (directing traffic to the website) that eventually got 2 Contact Form submissions. This shows high user intent after seeing the ads and other information offered on the website.
  • As we enter January, we will optimise the ad delivery to spark consideration among users that viewed the ads so that they will go to the website and become leads. We will also be conducting further research into how we can pull out data from the YCPM Facebook/Meta Business Manager account to the Marketing Dashboard. While we work on this, there will be no data available in the dashboard.

    • YBLDHS: Your Choice Plan Management – October 2022 Monthly Report

    Nov 7, 2022

    Manager

    October was very promising for website metrics and Facebook Ads, but less so for SEO and Google Ads campaigns. Site visitors are up well over 1,000 for the month –a 37.6% increase from September. The overall trend climbed and dipped, but ended on a positive upward note. About 20% of users arrived through organic search channels, and they spent 3 minutes on the site, showing that content is relevant to their searches. However, the site’s average SEO rank slipped slightly, and we lost a few keywords from the top 10 spots of Google search results. On a more favourable note, the ‘NDIS plan management Maroochydore’ keyword now holds the #1 position – up from 7th! In terms of Google Ads, the month of October was a challenging one. The campaign saw just 1 conversion and no Registrations, while competitor and irrelevant search terms trigger ads but not conversions. On the other hand, we saw a very significant increase in ad impressions and a drop in Cost Per Click. Facebook Ads, however, saw 518 landing page view and 767 engagements. In October, we updated the negative keywords list and completed on-page optimisations for the ‘NDIS plan management Brisbane’ keyword. This November, we will continue updating the negative keywords list and refine the ads to match search trends in order to gain an ROI. We will also begin setting up Google Analytics 4 for website tracking and set up a new Facebook Ad campaign for retargeting audiences.

    Google Ads Analysis

  • 1 Conversion
  • 122 Clicks
  • 0.75% CTR
  • $5.13 Avg. CPC
  • 0.54% Conversion Rate
  • October has been challenging for the Google Ads campaign. There were no Registrations to YCPM as compared to the previous two months. Many irrelevant, research-inclined, and competitor search terms trigger the ads and got clicks, but no conversions. Furthermore, the total ad Impressions increased significantly from 5,453 in September to 24,781 in October mainly for mobile devices, but did not gain any conversions.
  • However, the campaign saw a slight drop in cost per click from $7.95 to $5.13, which was helpful in reaching more users searching for relevant services. Keywords related to “self management” of NDIS funds are also popping up in the search terms report.
  • For October, we added low intent, research-inclined, and competitor search terms in the negative keywords list.
  • With that being said, the plan for November is to continue updating the negative keywords list to avoid irrelevant, low intent and competitor searches. We will also further refine the keywords and the ads so these can match the search trends that are closer to a conversion and generate ROI for the business. Furthermore, we will test Remarketing to re-appear before website visitors that did not become leads. Finally, we will start setting up Google Analytics 4 (GA4) for tracking website statistics. This will be the new standard beyond July 2023, wherein the Universal Analytics version of Google Analytics will be phased out.

    • SEO Analysis

  • 17 keywords ranking in top 3 (first page) results
  • 30 keywords ranking in top 4-10 (first page) results
  • Keyword ‘NDIS plan management Upper Caboolture’ is ranking in the 1st position (first page).
  • Keyword ‘NDIS plan management Sunshine Coast’ is ranking in the 1st position (first page).
  • Keyword ‘NDIS plan management Byron Bay’ is ranking in the 2nd position (first page).
  • Keyword ‘NDIS plan management Maroochydore’ is ranking in the 1st position (first page), up from 7th position (first page) in the previous month.
  • In October, on-page optimisation focused on the keyword ‘NDIS plan management Brisbane’. Its ranking can be expected to improve in the coming weeks.
  • Through November, the SEO campaign will focus on off-page optimisation with the goal of gaining more contextual links to improve the site’s presence in Google.

    • Facebook Analysis

  • 1.40% CTR
  • 1,074 Clicks
  • 30,664 Reach
  • October has been great for the Facebook Ads campaign. The campaign saw 518 landing page views, which is a big win in terms of driving traffic to the website and introducing the brand. Additionally, it got 767 page engagements, such as post reaction, comments, shares, saves and link clicks. These metrics show high interest for the brand and its advertised services.
  • However, the campaign did not see any phone number clicks, which would indicate high intent to reach out to the business immediately after seeing the ad. Furthermore, there were no additional Facebook Page follows or likes due to the campaign. This shows that people either interact directly with the ads or visit the website to get more information.
  • With that being said, the plan for November is to set up a new campaign focused on retargeting the audience that got to the website but did not convert into leads.