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YBLDHS: Your Choice Plan Management – September 2022 Monthly Report

Oct 7, 2022

Manager

September continues the excellent trend for website metrics and both the SEO and Google Ads campaigns. User traffic saw a promising upward trend over the month, and increased by 96.5% from August. Of total site visitors, 24.1% arrived through organic search channels and spent well over a minute on the website. The site’s average SEO rank has remained steady, and it has more keywords now on the first page of Google search results. 24 of those keywords are in the top 3 spots, with over half holding the #1 spot. Meanwhile, for the Google Ads campaign, it saw 2 successful registrations – so 2 people signed up for YCPM’s services. This is the highest intent lead achievable for the campaign, which is a huge win. However, it’s notable that irrelevant and competitor search terms trigger ads that do not convert, which wastes some of the budget. In September, we added low-intent and competitor search terms to the negative keywords list. We also focused on off-page strategies – especially premium PR syndication – to improve website authority and relevance. This October, we will continue updating the negative keywords list and test Remarketing for website visitors that did not become leads. We will also start the setup for Google Analytics 4 to track website statistics, since the Universal Analytics version will be phased out. For SEO, we will focus on-page optimisations on the ‘NDIS plan management Brisbane’ since it is a competitive keyword with a high monthly search volume.

Google Ads Analysis

  • 3 Conversions
  • 122 Clicks
  • 2.24% CTR
  • $7.95 Avg. CPC
  • 2.46% Conversion Rate
  • September has been an awesome month for the Google Ads campaign. The most exciting one is that the campaign gained two successful Registrations, meaning someone signed up for YCPM’s service and not just inquired about the business. This is the highest-intent lead that can be achieved for the campaign, which is a really big win to have.
  • However, many irrelevant, research-inclined, and competitor search terms trigger the ads and get clicks, but not conversions. This results in wastes in the ad spend budget. Keywords related to “self management” of NDIS funds are also popping up in the search terms report. Although the campaign is getting conversions, it is not enough to generate ROI for the campaign based on the $200 estimated value of each lead.
  • For September, we added low intent, research-inclined, and competitor search terms in the negative keywords list.
  • With that being said, the plan for October is to continue updating the negative keywords list to avoid irrelevant, low intent and competitor searches. We will also further refine the keywords and the ads so these can match the search trends that are closer to a conversion and generate ROI for the business. Furthermore, we will test Remarketing to re-appear before website visitors that did not become leads. Finally, we will start setting up Google Analytics 4 (GA4) for tracking website statistics. This will be the new standard beyond July 2023, wherein the Universal Analytics version of Google Analytics will be phased out.

    • SEO Analysis

  • 25 keywords ranking in top 3 (first page) results
  • 21 keywords ranking in top 4-10 (first page) results
  • Keyword ‘NDIS plan management Upper Caboolture’ is ranking in the 1st position (first page).
  • Keyword ‘NDIS plan management Sunshine Coast’ is ranking in the 1st position (first page).
  • Keyword ‘NDIS plan management Coolum Beach’ is ranking in the 2nd position (first page).
  • Keyword ‘NDIS plan management Maroochydore’ is ranking in the 7th position (first page).
  • In September, the SEO campaign focused on off-page optimisation strategies, particularly premium PR syndication, with the goal of improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
  • Through October, on-page optimisation will focus on the keyword ‘NDIS plan management Brisbane’ as it has a medium to high level of competition and significant monthly searches. The goal is to bring it closer to the first page of Google search results.

    • YBLDHS: Your Choice Plan Management – August 2022 Monthly Report

    Sep 7, 2022

    Manager

    August has produced fantastic results for website traffic, while the Google Ads campaign saw several wins. User traffic saw a significant jump beginning 11 August, and is up by over 2000% from the previous month. Average session duration has also gone up to well over 2 minutes! In terms of the SEO campaign, several of our vital keywords have attained solid rankings following the campaign’s start. We already have some keywords ranking in the #1 position on Google search results, such as ‘NDIS plan management Upper Caboolture’ and ‘NDIS plan management Sunshine Coast’. Meanwhile, for Google Ads, our biggest win was earning a successful Registration, in which someone signed up for the YCPM service. We did, however, see that the ads that led to the Registration page saw the highest traffic but no conversions. We have paused these ads and revised the ad copy structure. We’ve also included more location-specific keywords to match search intent. In September, we will carry out on-page and off-page strategies to boost vital keyword rankings to bring them closer to the top 10 spots on Google. We will also continue refining the keywords list and test Remarketing on potential leads, as well as optimise the campaign to maximise our conversions and ROI.

    Google Ads Analysis

  • 4 Conversions
  • 112 Clicks
  • 2.73% CTR
  • $8.84 Avg. CPC
  • 3.57% Conversion Rate
  • August has been an awesome month for the Google Ads campaign. The most exciting one is that the campaign gained one successful Registration, meaning someone signed up for YCPM’s service and not just inquired about the business. This is the highest-intent lead that can be achieved for the campaign, which is a really big win to have.
  • However, the ads using the Registration page as the landing page got the highest traffic and cost but no conversions since the campaign went live. Keywords related to “self management” of NDIS funds are also popping up in the search terms report. Although getting conversions, it is also not enough to generate ROI for the campaign based on the $200 estimated value of each lead.
  • For August, we made several major revamps to the campaign. The ads using the Registration page as the landing page were paused. The ad copy structure was also revised, focusing more on saying “24-hour invoice processing” rather than “same-day invoice processing” and making sure this headline always appeared at the first position. We also set up more location-specific keywords based on the target locations, as these tend to have higher intent. We also added low intent, irrelevant, and “ndis self management” related search terms to the negative keywords list.
  • With that being said, the plan for September is to continue refining the keywords and updating the negative keywords list to avoid wastes in budget due to irrelevant, low intent and competitor searches. We will also test Remarketing to re-appear before website visitors that did not become leads. Finally, we will optimise the campaign to get even more conversions and generate ROI for the business.

    • SEO Analysis

  • Solid rankings for the vital keywords can be observed as the SEO campaign kicked off in August.
  • Some of the high performing keywords are listed below. These are by no means permanent and have been included here because they reflect the breadth of the keywords and locations that have started to rank in Google
  • Keyword ‘NDIS plan management Upper Caboolture’ is ranking in the 1st position (first page)
  • Keyword ‘NDIS plan management Sunshine Coast’ is ranking in the 1st position (first page)
  • Keyword NDIS plan management Coolum Beach’ is ranking in the 2nd position (first page)
  • Keyword ‘NDIS plan management Peregian Springs’ is ranking in the 3rd position (first page)
  • Keyword ‘NDIS plan management Sydney’ is ranking in the 13th position (second page)
  • In September, more on-page and off-page strategies will be carried out for the vital keywords to boost their rankings, with the ultimate goal of bringing them closer to the first page of Google search results and improve customer actions on the site.