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YBLDHS: Your Choice Plan Management – July 2022 Monthly Report

Aug 5, 2022

Manager

July was a challenging month for the website and the Google Ads campaign. User traffic dropped significantly, and the overall trend was up-and-down, although it did see several peaks. The Google Ads campaign went live again starting 7 July, and the campaign is still in the learning phase. Click Through Rate did improve which shows that more people are interested in the business. In July, we set up a new Contact Form through a different plugin called Elementor, and we hope to record more accurate data regarding submissions. We also updated the negative keywords list. In August, we will continue refining our keyword lists and test Remarketing to website visitors who did not become leads.

Google Ads Analysis

  • 1 Conversion
  • 123 Clicks
  • 3.43% CTR
  • $6.80 Avg. CPC
  • 0.81% Conversion Rate
  • July has been a challenging month for the Google Ads campaign. It has only been live again since the 7th of July and still needs further optimisations based on the actual traffic where the ads show. However, the campaigns’ overall CTR has improved by 269.32% compared to June, which means more people are being interested in the business and clicking through the ads.
  • For July, we set up a new Contact Form using a different form builder plugin called Elementor. We also added low intent, research-related, and irrelevant search terms to the negative keywords list. Some common examples were users finding details on how to become NDIS plan managers, and those finding details about self-management which is not the nature of YCPM.
  • With that being said, the plan for August is to continue refining the keywords and updating the negative keywords list to avoid wastes in budget due to irrelevant, low intent and competitor searches. We will also test Remarketing to re-appear before website visitors that did not become leads.

    • YBLDHS: Your Choice Plan Management – June 2022 Monthly Report

    Jul 7, 2022

    Manager

    The month of June started strong for the website, although user traffic peaked on 2 June, with 54 visitors to the website (almost all of them new). Throughout the month approximately 15% of users arrived through organic search channels, while 41.7% of users arrived through CPC (Cost Per Click) channels. In terms of Google Ads performance, we did see some challenges. Clicks and Impressions were down from the month prior, although we did record 60 conversions for a 30.8% Conversion Rate. More significantly, the software did not record form submissions, despite 59 indicated Contact Form submissions. We have reached out to the Gravity Forms Technical Support team for a solution. In the meantime, we have set up a new Contact Form using a different plugin, Elementor. Throughout July, we will test Elementor as a contact form submission to see if we will receive notifications of submissions made through Google Ads. We will also update the negative keywords list.

    Google Ads Analysis

  • 60 Conversions
  • 130 Clicks
  • 0.93% CTR
  • $6.41 Avg. CPC
  • 46.15% Conversion Rate
  • June has been a challenging first month for the Google Ads campaign. Although the campaign indicates 59 Contact Form submissions and one phone call over the month, there were no recorded form submissions in the website form builder plugin, Gravity Forms, and there were no received email notifications as well. Form submissions made through direct website visits and Google Tag Manager debug mode were recorded in the website and received via email. Hence, we reached out to Google Ads chat support. Upon investigation, we came to the conclusion that the Google Ads setup was working as intended. We then reached out to Gravity Forms Technical Support and haven’t heard from them since we responded to their request to send the System Report of the plugin.
  • For June, we paused the campaign while Gravity Forms Technical Support is yet to give an update on their troubleshooting and to avoid unreceived form submissions made through Google Ads. Meanwhile, we set up a new Contact Form using another form builder plugin called Elementor.
  • With that being said, the plan for July is to test the contact form submission using the Elementor form builder plugin and run the campaign for a week or so to determine if the email notifications will then be received when form submissions are made through Google Ads. We will also continue refining the keywords and updating the negative keywords list to avoid wastes in budget due to irrelevant, low intent and competitor searches.